When faced with a bold, data-lacking client idea, I focus on 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝘀𝗼𝗹𝗶𝗱 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀: 1. I work with the client to 𝗰𝗹𝗮𝗿𝗶𝗳𝘆 𝘁𝗵𝗲 𝗰𝗼𝗿𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 and identify the target audience, even if data isn’t available. 2. I run 𝘀𝗺𝗮𝗹𝗹-𝘀𝗰𝗮𝗹𝗲 𝘁𝗲𝘀𝘁𝘀 (A/B tests, audience surveys) to gather real-time feedback and adjust strategies. 3. I rely on 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 to guide the creative direction and set realistic expectations. >> From day one, I 𝗺𝗼𝗻𝗶𝘁𝗼𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 closely to optimize campaigns in real time. ~~ This approach ensures we 𝗺𝗶𝘁𝗶𝗴𝗮𝘁𝗲 𝗿𝗶𝘀𝗸 while still giving the bold idea a fighting chance. ~~

Conduct market research, establish clear KPIs, and test small-scale campaigns to gather data, refine strategies, and optimize for success.

I will propose a structured, research-driven approach to the client's advertising idea. I will begin by clarifying the client's vision and objectives, then conduct market and audience research to understand the target audience's demographics, psychographics, behaviors, and pain points. Furthermore, A/B testing and experimentation will be conducted to gauge audience response. Analytics tools are used to track performance metrics, allowing for real-time adjustments. The content is created using high-impact visuals, copy, and storytelling, adaptable to multiple formats. Feedback from the audience is sought after a soft launch. This approach balances the client's bold vision with data-backed insights.

When presented with a bold, data-lacking client idea, I focus on strategies to ensure success. First, I assess the risk, evaluating potential benefits versus the risks of limited data. This helps decide if it’s worth pursuing as-is or if adjustments are needed. Next, I find analogous evidence by researching similar successful ideas or case studies to identify proven elements that can guide our approach. Finally, I test and iterate through small-scale trials to gauge response, refining the strategy based on real-time feedback before a full launch. This approach has helped me turn ambitious ideas into effective campaigns.

If it's a bold idea, there's always got to be a reasoning and logic to come up with such an idea. Firstly, understand 'why' and what prompted the Client to come up with the idea. As we dig deeper and discuss, there may not be enough data to support it, although there's every bit of a chance to hit upon data that's relevant to the subject and sufficient for drawing hypothesis, based upon the past and current advertising within the category, peripheral categories and/or competition space. One could build strategies of how to go about positioning the Client Brand/Product, depending on the key target audience, to successfully launch an Ad campaign, should there be lack of time and money to conduct a thorough research or data collection.

Just do it. It's that simple. If it made you feel something, it will also make others feel something. If it doesn't work, try a different approach next time. Take risks, be bold, life's short

With 25 years in the GCC, I turn bold, bare ideas into ad success by testing fast, optimizing in real-time, and scaling only what works all while staying attuned to local insights. Bold starts, strong finishes.

To ensure the success of a bold, data-lacking client idea, I would validate the concept through small-scale testing or surveys and conduct market research to identify trends, audience preferences, and competitor strategies. Clear, measurable objectives would guide the campaign, supported by a compelling storytelling approach to emotionally connect with the audience. A/B testing would refine campaign elements, while continuous monitoring and optimization ensure maximum impact. With creativity, strategic planning, and adaptability, bold ideas can thrive.

My friend and I were heading to the movies. We were running late. She was getting anxious, tightly following the GPS instructions. I casually mentioned that the road it showed us was always packed. I suggested we take a shortcut that wasn’t on GPS. She wasn’t convinced and insisted we stick to the recommended route. Of course, we ended up stuck in traffic. She shot me a pleading look, and I quickly redirected the driver and made it in time for the movie. Sometimes, we are so stuck on data that we miss the nuances of intuition and experience. My suggestion would be to pilot-test the idea. Get feedback. Unlearn. Work. Improve. Marketing and Creativity is a journey. What worked today may not work tomorrow. Let's Fail Fast. Move Forward.