When negotiating partnerships with larger corporations, power imbalances are inevitable, but they don’t have to define the outcome. Here are few approaches we could follow; Highlight Niche expertise: Becoming an expert in a specific area changes the balance of power and makes you essential to the partnership Focus on purpose: Companies now prioritize partnerships that reflect their values. Show how your partnership supports a bigger mission, like social impact, sustainability, or community development. Purpose-driven negotiations build stronger connections that go beyond just making a profit. Likewise, knowing your value with a collaborative mindset, could be a game changer in partnership dealing.

One time at work, I focused on creating mutual benefits during a partnership discussion. EasyWeGo’s local taxi booking integration in Vietnam, Cambodia, and India became the key selling point. We showed how the larger company would access new markets, while we could leverage their scale to expand. This win-win approach made negotiations smoother and more balanced. Aligning our goals with their needs strengthened the partnership and ensured both sides gained value. Key Points: - Look for synergy between businesses. - Focus on solutions that benefit both equally. - Offer scalable benefits that fit their size. Seeking mutual benefits leads to a fair, productive partnership for both sides.

When negotiating with larger corporations, understanding your unique value is key. In my experience, negotiating with a larger financial institution for data access required me to emphasize my expertise in derivative analysis. By demonstrating how my insights could enhance their risk management strategies, I shifted the balance in my favor. Setting clear boundaries on data ownership was crucial to protecting my intellectual property. Ultimately, we both gained—a strong partnership with clear terms. A win-win approach fosters long-term success, regardless of size differences.