As a golf coach managing a team’s public image, staying honest with the press comes down to balance and integrity: 1. Focus on the Process: Emphasize preparation, hard work, and learning, not just wins and losses. 2. Be Clear and Concise: Share facts without embellishing or making excuses. 3. Protect the Players: Speak with respect and stay constructive, even when addressing challenges. 4. Highlight the Bigger Picture: Keep the focus on growth, progress, and future goals. 5. Own Mistakes: If something didn’t work, admit it and frame it as a learning opportunity.

Managing a team’s public image requires balancing transparency and confidentiality with proactive and honest communication. Sharing updates before rumors arise builds trust and demonstrates leadership. Providing clear statements avoids misunderstandings, and if mistakes are made, admitting them and making corrective actions visible is essential. This not only reinforces credibility but also normalizes errors as part of the process, emphasizing that finding solutions is what truly matters. Additionally, showing empathy towards the media and the audience helps foster better connections and deliver consistent messages. Learning from each situation strengthens public relations and improves future strategies.

To remain honest and truthful with the press, you must give accurate information, avoid speculation, and don't say more than is necessary. And be careful to stay on the same path and not turn things around. Transparency creates trust and protects the integrity of the team.

Maintain integrity with the media by being truthful, disseminating correct information, and admitting errors. Be adequately prepared, articulate effectively, set boundaries, and ensure your conversations embody your team's values.

1. Be clear and direct: Answer questions truthfully, avoiding beating around the bush or exaggerating. The truth well presented strengthens credibility. 2. Set limits: Do not reveal information that compromises the team's strategy or sensitive details. Transparency does not mean giving up confidentiality. 3. Show empathy and professionalism: Address sensitive topics with sensitivity, always highlighting the team's efforts to overcome challenges. 4. Control the narrative: Anticipate questions and be prepared to highlight positive or constructive aspects, even in difficult situations. 5. Be coherent: Align your statements with the team's internal reality to avoid contradictions and maintain the group's trust.

Competition always requires a balance between emotions and reason. It’s not easy, most of the time people wants to hear at the heat of the moment. But this is part of the entertainment. Deal with no fix message and being kind and humble always makes the message lighter. People expect athletes to be normal, dealing with frustrations but at the same respecting the others, mainly opponents, not taking personally and outside of the competition.

From my experience, especially when dealing with issues that could become major PR disasters, it is important always to keep several things in mind. The relationship you build with media requires honesty as it is a partnership. You can't afford to mislead the media, as it will burn you in the future. Everything leaks at some point, so you must be on the front foot with the media as your partners. At the same time, you must keep your organisation's priorities in mind. Remembering these things, you can shape your responses to any situation without losing trust. In any situation, I constantly run all the possible media headlines in my head, making sure we never say or release anything without having a clear outcome that we expect.

Transparenz und Proaktivität sind Schlüssel zur Ehrlichkeit gegenüber Medien. Frühzeitige, umfassende Information, auch bei negativen Nachrichten, verhindert Spekulationen. Genauigkeit der Informationen ist oberstes Gebot. Klare Kommunikationskanäle und ein Krisenplan sind essentiell. Vertrauensvolle Beziehungen zu Journalist*innen sind wichtig. Langfristiger Erfolg basiert auf Vertrauen, das durch Ehrlichkeit und Verantwortungsbewusstsein aufgebaut wird.

As a Chief Physiotherapist and Head of Training, I always thought my juniors first things: be honest to yourself and supervisor. If you are not sure about any knowledge or hands-on skills, please do not be scare or ashamed of yourself. Be honest to yourself first, accept that you're still in the steps of learning. Everyone does including me! Haha, although I'm a leader, I knew that there's always someone that's more experienced than me =)