Balancing stakeholder feedback in an ad copy project requires clarity and prioritization. Start by consolidating all feedback into a single document to identify recurring themes and high-priority adjustments. Communicate openly with stakeholders to resolve conflicting suggestions, and tie decisions back to the project’s objectives. By framing revisions around the campaign’s goals, you streamline the process and keep everyone aligned.

Stakeholders may be unaware of copywriting best practices, so you may have to educate them about what works in copywriting and what doesn’t. This can help align their expectations and reduce counterproductive feedback.

Constructive feedback is a "gift," sometimes a rare thing writers have now. However, to have constructive feedback and react adequately, a copywriter should clearly understand objectives and goals; otherwise, it would be juggling the project, not the feedback.

Here’s my approach: → Get clarity upfront with a quick call or brief. → Prioritize feedback that aligns with project goals. → Communicate updates proactively to build trust. → Stay firm when feedback risks diluting the message. → Cap revisions to keep things streamlined but inclusive. It’s all about balancing creativity with collaboration!

Juggling stakeholder feedback is difficult without setting ground rules. Try this: Start with a clear set of priorities Propose some options from some bid takers or the team responsible for the project Weigh feedback Consider public opinion—maybe even publish some bloopers **There are no wrong answers to marketing, egos shut down the best ones** have fun :)

To succeed, start by consolidating all stakeholder feedback into a single document to identify common themes and priorities. Prioritize the feedback based on project goals and audience impact, ensuring alignment with the brand voice. Communicate openly with stakeholders to clarify conflicting inputs and explain decisions. Maintain a balance between creative integrity and stakeholder expectations while keeping the audience's perspective at the forefront. Regular updates and drafts shared for review can keep everyone aligned and engaged throughout the process.

To manage stakeholder feedback, We must set crystal-clear goals from the outset and prioritize the most critical ones. Then, we should create an action plan with suggestions to achieve these goals, ensuring the plan aligns with them. Most importantly, transparent communication plays a key role in the success of this process. Regular check-ins on the goals help keep the system smooth and ensure alignment throughout the process.

When managing stakeholder feedback, the '3Rs' method is key.. - Record - Refine - Respond. This helps capture all feedback, prioritize what's actionable, and communicate effectively with stakeholders. It's all about finding that delicate balance between 'giving everyone a voice' and 'keeping the project on track.' A 'Feedback Filter' is essential - a simple framework that prioritizes feedback based on relevance, impact, and alignment with project objectives. This ensures every stakeholder's voice is heard while keeping the project moving forward with clarity and purpose.

Prioritize clear communication and alignment from the start: I would start with mapping out an approval process and clearly define the responsibilities of each stakeholder. Depending on how big and complex the organisation is a RACI chart can helpful. Like this you can gather input in a structured way, clarify any ambiguities, and ensure stakeholders feel heard while keeping the project on track with clear timelines and expectations. Bonus: Always run A/B tests to evaluate which version of the ad copy drives the highest conversion rate.