It’s called ADHD and I guess that’s the one form of superpower-ism it presents. But in all seriousness, it helps to have a deeply-rooted understanding of the brand guidelines you’re writing for. There’s no guesswork when the expectations are super clear.

For every project, I create a detailed style guide that includes the brand's tone, key phrases, and audience insights. It’s like a cheat sheet for each voice I need to embody. Before diving into a new project, I glance through its guide to reset my mindset and align with that brand’s identity. For example, writing for a playful DTC brand requires a very different tone than crafting formal B2B content. Taking short breaks between projects is equally important. It helps me mentally disconnect from one tone before diving into another. Even a brief five-minute walk can rejuvenate my creative energy. This combination of clear preparation and intentional mental resets helps me maintain consistency and authenticity in every voice I write for.

When juggling multiple copywriting projects, I switch writing styles by batching similar tasks together and creating clear mental boundaries for each style. For instance, I’ll dedicate specific hours to SEO writing and others to creative copy. This minimizes the time spent shifting gears and allows me to stay in the right mindset for each project. I also use style guides to remind myself of the tone, language, and structure required for each task. This helps me adapt quickly and maintain quality without feeling overwhelmed.

I’ve learned that balancing different writing styles isn’t about working harder, it’s about being prepared. For me, creating quick style guides for each project and using tailored templates has been a game-changer. It helps me switch voices seamlessly without losing focus or consistency. The real question I always ask myself is: Am I adapting with intention, or just reacting to the chaos? What works for you? I’d love to hear your approach.

1. Before starting, I build a quick cheat sheet for each project. It includes tone, target audience, key phrases, and brand voice. This acts as my compass when switching. 2. I reread samples or past work for the project to immerse myself in the style. It’s like warming up before a workout. 3. I associate each client or project with a specific mood, music, or even a coffee mug. It helps snap me into the right mindset. 4. Between tasks, I take 5 minutes to walk, meditate, or focus on deep breaths. Mental reset is key. 5. I group similar writing styles or tasks together to maintain momentum, reducing the need to switch too often.

To switch styles quickly, I focus on the audience, skim relevant examples to reset my tone, and use style profiles or templates for each project. A short mental break between tasks helps me refocus, and practice makes the transitions smoother over time.

I've been waiting for this question. So, I have a dedicated cupboard which is full to the brim (!) with hats. When I need to switch between copywriting projects I (you've guessed it!) simply switch hats! I work opposite a mirror, so if I get confused about which project I'm working on I glance up to check which hat I'm wearing (I was really proud of this idea). Every time I'm commissioned to work on something new, I treat myself to a new chapeau, and when the project is finished I create a plaster cast sculpture of the hat (I have a separate cupboard for these) before selling the actual hat to other writers. If anyone wants to join our hat network let me know! It's circularity in action 🥹🤠

I keep tone guides for each project and take short breaks between tasks. It helps me stay focused and switch styles smoothly.

When managing several projects simultaneously, switching writing styles becomes second nature. For me, the key is to always focus on the end user of the text: Who am I writing for, and what’s the purpose of the piece? Whether it’s to introduce a product, educate the audience, or communicate something essential, keeping the reader and objective in mind makes the transition between styles smoother. This mindset not only streamlines workflows but also ensures that the voice and tone align perfectly with the intended outcome.