When talking to physicians, especially in a persuasive manner, they often really don't want to hear the product features or fluff that is typically given in sales-type pitches. It's better to inform them how they can accomplish their specific task better with said technology, and the impact it will have on efficiency. Many physicians will be resistant to change and may think their current process needs no improvement. Hands-on demos coupled with Q&A's can help facilitate successful technology onboarding, whether it's a new hardware or software addition.

Introducing new technology to physicians requires clear communication and a focus on practical benefits. Highlight how it improves workflows or patient outcomes, framing it as a solution to existing challenges rather than a disruption. Provide flexible, hands-on training options that respect their time and create super-user programs to foster peer mentorship. Adoption doesn’t end at rollout—offer ongoing support, collect feedback, and share measurable improvements, like reduced documentation time or better outcomes. Engaging physicians early in the process builds trust and ensures the technology aligns with their needs, driving both acceptance and success.

Introducing new technology to physicians is never easy, but being a physician myself helps me understand the challenges and technical nuances involved. This insight ensures that communication is clear and relevant. When we introduced our wireless video laryngoscope, I was present inside the OT, guiding my colleagues through its use in real-time. This hands-on approach bridged the gap between theory and practice, fostering confidence and adoption. By demonstrating practicality and addressing concerns firsthand, I ensure that new technologies are seamlessly integrated into clinical workflows.

Introducing new technology to physicians requires a tailored approach. First, I would assess their workflows, challenges, and priorities to position the technology as a solution rather than a disruption. Then, I’d prepare concise, evidence-based materials highlighting benefits like improved patient outcomes and streamlined processes. Using diverse methods—such as demonstrations, group training, and follow-up materials—I’d ensure accessibility for different learning styles. Encouraging feedback and addressing concerns fosters trust and collaboration. By combining clear communication, personalization, and ongoing support, I can help physicians adopt the technology confidently.

When introducing new technology to physicians, it’s important to focus on how it improves patient outcomes and enhances efficiency. Use clear, specialty-specific language that resonates with their daily practice. Highlight practical benefits through real-life examples or hands-on training sessions, and ensure ongoing support to address concerns and build trust.