"Standing out in a crowded market requires a unique approach." Highlight Unique Value: I draw special attention to what sets us apart-be it product quality, customized service, or local expertise. Engage Locally: Community event sponsorships and partnerships with local businesses have built trust and visibility in our area. Targeted Promotion: Using limited-time discounts or special offers brings new customers in the door to experience your value for themselves. Customer Reviews to Leverage: Positive reviews given by your satisfied customers bring more credibility and attract other people. These strategies have worked in drawing more customers to our facility because they draw attention to what sets us apart.

My two cents - building trust with the customer and increasing your knowledge base! As a small business, it is also about going the extra mile to add value to the relationship, even if you are struggling through busy periods. Always reward loyalty not financially but by investing time.

As a small business, we offer exceptional service and build strong relationships with our clients. We listen to their needs and deliver real value.

O mais importante nesse ponto é encontrar nichos que estejam mal atendidos e criar comunicação e experiência personalizados para ele

I've found that when I use social media more often, my business gets noticed. My followers don't necessarily engage with my posts, but when I see someone in person they will let me know that they are paying attention to my posts. So yes, its extra work to post consistently and frequently, but it can be a cost effective way to cut through the clutter.

We’re in the F&B space so it’s always challenging. But we believe in a strong corporate culture of teamwork, innovation, trust and respect infused with joy because we want us to collectively do better and be happy in our jobs. In F&B, we sell a promise of joy, and so we find ways to delight the customer. It’s a mindset change, but if we don’t adopt this positive mindset, then F&B will remain just the low pay and long hours. The world doesn’t need only the lawyers, doctors, engineers and white collar workers. F&B workers provide a value that is so fundamental. But we always as ourselves, what value can we give on top of something mundane and taken for granted? We do it with heart.

Be unique and authentic. Tell the customer exactly what you can do for them. Tell them what has work and what doesn’t work. Learn all you can about them, their challenges and their goals.