Relationship is everything in life, sports, and partnerships. If there is a dilemma a simple genuine conversation must be had but what I find that works best is a conversation face to face. If the relationship of the partnership matters that much then you will make the effort to meet on a personal level to discuss.

Here's how: - Highlight past successes: Present a detailed report showcasing the tangible benefits the sponsor has gained from the partnership, such as increased brand visibility, fan engagement, or return on investment - Showcase future opportunities: Emphasize upcoming initiatives or events where their brand will shine - Tailor a customized package: Offer a customized renewal package with enhanced benefits that align with their evolving objectives - Offer value beyond exposure: Show them how the partnership can go beyond logo placement - Provide real-time fan insights: Share audience insights and data collected over the past season, demonstrating the reach and demographic alignment of your fan base with their target market

Un enfoque posible: Destaca cómo el patrocinador podría beneficiarse de la exclusividad en ciertas categorías y de términos económicos más favorables al extender su compromiso. Una relación a largo plazo también permite optimizar los costos en comparación con las renegociaciones frecuentes de contratos a corto plazo.

To extend a long-term sponsor's contract, demonstrate value through regular performance reports, highlight ROI, strengthen the relationship with personalized communication, and propose innovative activation ideas that align with their goals.

Maintain communication during the sponsorship and review why the Sponsor initially supported the Organization. Review the benefits the Sponsor has received and mutually the Organization. In collaboration with the Sponsor create new future opportunities for both the Sponsor and the Organization. Clearly, sponsorship must benefit both the Sponsor and the Organization. Creative communication between both groups will make both sides want to continue together. It must be a collaborative process benefitting both groups. Knowing what is important to the Sponsor and fulfilling their desires will only create a long future together.

First of all, we must understand what the sponsor is looking for, what they want to obtain and what they want for their brand (what type of exposure they want). This is the first step to start negotiating, we must make them see that we as an organization look for long-term relationships and understand that in all these relationships it is win and win (we both must get what we are looking for). We must maintain good communication during and after the negotiation, offer them innovative and traditional products for the presentation of their brand or products, offer them evaluation metrics of their investment so that they can analyze their ROI

The approach to convincing a long-term sponsor is usually situational: Situation 1 - Maintaining a Positive Relationship: To sustain this, it’s essential that the sponsor and sports team share aligned goals and that ROI is consistently monitored to prevent underperformance, particularly in brand lift and sales lift metrics. Situation 2 - Change in Personnel: Establishing a new relationship can be challenging. Sports sponsorship is highly people-driven, so when personnel changes occur on either side, it becomes crucial for the sports team to re-establish how they add value to the sponsor. While historical data supports this, the team must also demonstrate relatability, future goal alignment, and a commitment to innovation.