Talk with your sales team about the situation. Conduct a shelf life analysis under different conditions to see if shelf life can be extended. If yes then try repacking with new dates and instructions of storage. Another way is to use the products as raw material for making a new value added product with a higher shelf life.

In my experience To prevent wastage of excess seasonal inventory, implement strategies like dynamic pricing to encourage sales and create promotional bundles that combine slower-moving items with popular products. Additionally, consider donating unsold goods to local charities or food banks, which can help reduce waste while supporting the community.

Collaborate with your marketing team to create urgency through limited-time promotions that encourage customers to purchase before expiration. Additionally, consider redistributing inventory to regions or channels where demand is higher, or explore partnerships with local organizations for donations. Monitor sales data closely to adjust strategies in real-time, ensuring you respond swiftly to changing market conditions and minimize potential losses from unsold products.