I would prioritise the portfolio based on these three categories:1) incremental which is needed immediately and will give revenue in a very short time and having development time of upto 6months with portfolio share of approx 30% 2) New products which strengthens the core of the business with development time of upto 1 year having portfolio share of 50% and 3) New technology development which are new to industry and market with portfolio share of 20%. A very simple 4factor filter can be used i.e. every tech/ product should solve a critical pain point, is sustainable, carrying Intellectual property and is monetizable. Based on above parameters, prioritisation can be done.

A wise man once said, "A bird in the hand is worth two in the bush." I always prioritize defending the existing business. However, if we had a large team like the one I had during my time working in the manufacturing industry, we could split the team into NPD and EPD. The NPD team could focus solely on developing new products, driving innovation, and staying ahead of emerging trends.

R&D in today's time has to be based on practical solutions to improve quality of life -It should focus on innovative solutions -Innovative products & services In its larger goal it should give comfort to the masses, especially to the folks who are not so privileged. For example if I am from API process research stream, 1) I need to deliver products which should come out through simplified processes in best yields and superb quality attributes, so that when this rolls out as finish dosage forms should be available at the Pharmacy counter at least price to patients. 2) I need to develop and commercialize processes of RMs, KSMs and Intermediates at competitive prices, so that new and safer drugs get affordable to my fellow countryman.

Market demand is often shaped by new inventions and ideas. Instead of merely following current market trends, I will prioritize the development of our company’s core business. My focus will be on fostering advancements that align with the foundational idea responsible for our past growth. Research and Development (R&D) should primarily support innovation within the company’s core focus area, ensuring sustainable progress and the creation of new opportunities for future growth.

Adapting to new market demands in R&D requires swiftness and a forward-thinking approach. It's essential to move beyond routine processes, embracing change in thinking, actions, and procedures. Market demands are influenced by various factors, so understanding these enables setting clear goals to adjust product/service quality, quantity, and speed to market. Balancing human brainpower with AI insights greatly enhances decision-making, ensuring innovative solutions. By aligning priorities with market needs, R&D can capture local and international market share effectively.

Priorities may change with time and demand of the market R&D should align with the Sales and Marketing requiremnet..can be called as Corporate R&D As gaining knowledge is a different thing than a workable product

I prefer to adopt a structured yet flexible approach to meet new market demands. I begin by assessing and prioritizing tasks based on feasibility, impact, and alignment with organizational goals. I engage with stakeholders to ensure alignment and maintain clear communication about shifting priorities. By applying agile methodologies, I break projects into manageable tasks, allowing for quick adjustments while maintaining steady progress. Leveraging existing resources and team expertise fosters innovative solutions, while risk management strategies help address potential challenges. I focus on core strengths to deliver high-quality results, supported by transparent communication to encourage collaboration and minimize resistance.

In today's evolving world, every day there is a change in the market which affects many other products similar to a domino's effect. My pointers here would be: 1. Keeping an eagle eye on the market trends to adapt to the R&D team accordingly. 2. Being continuously in touch with market and sales team to be aware of where the market is moving. 3. Constantly keeping the team abreast of the trends and technology to not get lost in the competition. 4. Conflicting priorities at these times will be easy to handle.

RD departments of a company in real sense usually carry project with the sales team’s, deep survey of market ! However, In most of companies RD departments is just extension of QC technical support so above problem usually appear! So need to choose real RD

1. List down task flow, value stream mapping 2. Create tasks in azure or any other tracking 3. Have concurred estimation, for all levels of tasks 4. Give training and resources to production team 5. Track progress regularly 6. Review closure of tasks 7. Reward closures That's it... Keeping it simple is the key...