When faced with a sponsor demanding additional benefits, I prioritize understanding their perspective by scheduling an open and honest discussion. I assess how their new requests align with our mutual goals and the agreed-upon sponsorship value. If adjustments are feasible without undermining fairness or organizational integrity, I propose solutions, such as tiered benefits or co-branded opportunities. Clear communication about resource limitations ensures transparency, while emphasizing the long-term partnership value fosters collaboration and goodwill, creating a win-win scenario.

1. Anchor in business value:Sponsors often focus on the business outcomes of projects more than the people impacts. It's helpful to speak a common language that ties your outreach directly to business value. 2. Create "Aha!" moments with visualizations:Visual tools can help, such as visual that shows impacts & disruptions to customer or stake holder journeys in a linear way. 3. Approach change in phases:Sponsors may advocate for projects with ambitious future states that will be hard for stakeholders to adopt. 4. Advocate with support from your team:Even though you are responsible for coaching the sponsor, you don't need to prepare the task alone. 5. Make actionable asks? :Your sponsor probably needs that same help to build their knowledge

I’d approach this with a collaborative mindset. First, I’d listen carefully to understand their specific concerns and expectations. Once I have clarity, I’d highlight the value they’re already receiving and explore ways to align their additional requests with our mutual goals. If it’s feasible, I’d propose creative solutions that enhance their benefits without compromising fairness to other sponsors or our organisation’s resources. If their demands are outside what’s reasonable, I’d explain our limitations honestly while reinforcing our commitment to a strong partnership. Ultimately, it’s about balancing their needs with the agreement's integrity and ensuring a win-win outcome.

I would approach the situation with professionalism and empathy, understanding the sponsor’s perspective. I would carefully listen to their concerns, assess the feasibility of their request, and explore mutually beneficial solutions while aligning with the agreed objectives. Transparency and open communication would be key to maintaining trust and ensuring a win-win outcome.

Start by assessing their expectations and aligning them with the value your organization can provide. Propose creative alternatives like increased brand visibility through social media shoutouts, exclusive event access, or additional logo placements, ensuring it adds value without straining your resources. From personal experience, a sponsor for a local sports event once requested more visibility just days before the event. We quickly offered premium placement for their banners and a dedicated segment during the event's live stream. By addressing their concerns proactively, we not only met their expectations but also strengthened the partnership, leading to their continued support for future events.