You can't just sit an wait for the tenants will come to you. A good broker will take the listing out and put it EVERYWHERE! Loopnet, CoStar, CRExi, are easy but there are hundreds of other sites you can publish it on. Reaching out to tenants in nearby buildings that have expiring leases, reaching out to the networks, collaborating with tenant reps and much more! It's also important to make sure that the value-per-dollar is the best in the market! it doesn't mean you need to be the lowest price per SF, it means that for the asking price, a prospective tenant can get MORE value than in any other building around!

To make an office space appealing, create inviting common areas that encourage tenant interaction. Think of a spacious lounge where people can relax or collaborate. Adding a coffee bar and cafeteria can give tenants a convenient space to enjoy breaks, creating a vibrant, community-driven environment. Hosting broker events on-site is also an excellent idea, as it exposes the property to potential tenants and builds buzz in the real estate market. Additionally, invest in tenant-focused technology, like high-speed Wi-Fi and smart energy management, to make the space both functional and efficient. This approach not only enhances tenant satisfaction but also fosters a community atmosphere, driving retention and helping attract new tenants.

Marketing a vacant office building requires aggressive exposure, especially with taxes and mortgages adding pressure. During the pandemic, I faced this challenge for a repeat client. I started with a large “For Sale” sign featuring my cell number to grab attention. Then, I listed the property on CoStar, LoopNet, Crexi, and my website for maximum visibility. High-quality photos and virtual tours made it easy for buyers to explore remotely. Keeping my phone accessible ensured quick communication. This bold strategy helped us sell the building vacant in a tough market, proving that visibility and persistence make all the difference.

I am more of a believer in data than gimmicks. You have to know your market. A gimmick is sometimes very successful and when that happens, people are seen as geniuses. But they can just as easily fail and can be expensive. Painting a building bright pink may make it stand out but unless Mary Kay wants to lease it, you might kill more deals than you generate. Check out the properties that have had leases in the last 6 months. Compare your property to the properties that had leases and determine your property's strengths and weaknesses. Would your property have been a candidate for any of those leases? Can your property offer any of the critical amenities? Create your marketing plan based on the success you see in the market.

To get started with this issue: you need to address the concern of why the property is unable to produce a tenant. After identifying the issue, you provide a cap ex if needed to cure any cosmetic, structural, or mechanical issue. The next step is to drive traffic. Set appointments with all of the large commercial leasing agents and ask to partner with them and their contact lists. Create a shuttle service that will make it fun for potential lessee’s to view the unit(s). Set up comparable visits. Visit similar properties and talk to tenants of what they like of their location and whether there is an opportunity to help with their move to a new suite… learning the resistance will provide enough intelligence to redirect the strategy.

The first level of inquiry is to have a good understanding of why the building is empty. Is it because the major or single tenant has just vacated or does the building require a repositioning , amenities or an outside the box approach which involves considering different uses or retrofits. If it’s vacant and in a « competitive «  market marketing it based on price or at least without understanding the cause of the vacancy will likely only further impair value and your own reputation if you are a third party representative

Pour démarquer un immeuble de bureaux dans un marché concurrentiel, nous pouvons : Optimiser l’agencement et les aménagements pour offrir des espaces modulables et attractifs répondant aux besoins actuels des entreprises. Mettre en avant le confort des utilisateurs avec des solutions éco-responsables (certifications environnementales, équipements de bien-être). Utiliser des outils numériques tels que des visites virtuelles et des présentations 3D immersives pour une expérience client engageante. Travailler la visibilité en ligne par des campagnes ciblées sur les réseaux professionnels. Ces stratégies valorisent l’immeuble en tant qu’espace moderne et adaptable, aligné sur les attentes du marché.

Understand how the building stacks up in your market and what makes tenants (and brokers) tick. Develop aggressive deal structures that check these boxes, and clearly articulate the offering in a concise and transparent way. Consider incentives and show suites as a way to stand out from the pack. Every property has a story, a broker’s role is to share this thoughtful and compelling message with the target audience.

Make your vacant office building stand out by emphasising its unique characteristics and benefits. Highlight the ideal location, contemporary facilities, and flexible leasing periods. Use high-quality graphics and virtual tours to highlight the place. Reach out to potential renters using digital marketing tactics such as social media and customised advertising. To pique interest, consider offering incentives such as rent savings or fit-out possibilities. Connect with local companies and real estate brokers to broaden your network. This holistic strategy guarantees your home stands out in a competitive market.