The best innovations aren't the biggest ones. They're the right ones. Here's my battle-tested framework 👇 1️⃣ The RIGHT Framework: R - Research (Data > Opinion) I - Impact measurement G - Gradual rollout H - Hypothesis testing T - Track & adjust 2️⃣ Innovation myths I've busted: - More features ≠ More innovation - Radical changes rarely win - Market leaders don't always innovate first 3️⃣ The 70-20-10 Rule I swear by: - 70% Core improvements - 20% Adjacent innovation - 10% Breakthrough ideas 🔥 Ask these questions: - Will users pay for it? - Can we build it well? - Should we build it now? Innovation without purpose is just distraction Purpose without innovation is stagnation

Determining the right level of product innovation requires balancing creativity with practicality. To start, I’d assess market demand, understanding whether the target audience wants a completely new experience or incremental improvements to an existing one. The goal is to ensure that the innovation aligns with both the company’s vision and customers’ needs. A great framework here could be the "jobs to be done" theory, focusing on what the customers actually need to accomplish with the product and whether they’re willing to adapt to new or disruptive changes

Finding the right level of product innovation is a balancing act that requires both vision and practicality. Begin by assessing the needs and feedback of your current customer base—what are they asking for, and what challenges could new innovations solve? Next, evaluate industry trends to gauge where competitors are moving, but always keep your unique value proposition front and center. Set measurable objectives for each innovation idea, from potential market reach to expected ROI, and involve your team in evaluating feasibility. By focusing on value-added innovation over innovation for its own sake, you can direct resources toward developments that genuinely elevate your product and align with your brand’s long-term goals.

On a new product stick with the problem you are tryin to solve for others. This should be the main core and driver, if your straying from this too far you are then trying to anticipate the market demands and that can be a losing battle. Stay true to the goal and let the customers and market drive the next iterations of features. The ones using it in mass everyday will tell you what they care about, you just have to listen.

Market & User research enables you determine the innovation level and requirements based on demands and not assumptions. A continuous and periodic review of products and services gives an insight on the need for innovation. Also, take a look at the customer journey for your products & services.

I've worked for companies that preferred to innovate from within the established markets, taking existing products and studying usability extensively with users to innovate the customer experience from within established boundaries. New products and new features are much harder to validate and approve without significant market research to justify the risk of entering new territory. In such environments, you need the capacity to play devil's advocate, with willingness to pick the project apart and find every possible flaw or potential failed outcome, allowing your team to deliberate measures to mitigate such risks. Then its just a matter of evaluating and quantifying each measure to determine the level of innovation required.

Here are my thoughts from my exp. in the auto industry. Let's say you're thinking of a new product. Step 1. Brainstorming Session (No bar on any ideas) Open and creative thinking leads to many ideas that won't come up if multiple constraints are imposed. Step 2. Idea Selection Use different methodologies to select those ideas that are relevant based on market placement, customer voice, etc. (use weighted decision-making algorithms) Step 3. Cross-functional Validity Check for the feasibility of bringing that product to the market (supply chain, design, manuf. ease, etc.) Step 4. Economic Analysis Check for manufacturing expenses vs profit margins. Quantifying 2-4 helps in determining the level of innovation needed for your product.

To find the right level of innovation, check market trends and demand, assess the project’s funding and conduct a cost analysis, and focus on solving real customer problems. Ensure the team can deliver it effectively, and test ideas early to confirm they provide value to users. Make sure the product adjust with your company’s goals and stands out just enough from competitors.

To determine the right level of product innovation, start with thorough market research to understand trends, customer needs, and competitor activities. Align innovation goals with business objectives, focusing on creating customer value. Assess the feasibility by considering technical skills, resources, and budget constraints. Balance risks against potential rewards, and prioritize innovations using an impact vs. effort matrix. Engage your team and stakeholders in the decision-making process, ensuring collaboration and communication. Finally, monitor results using KPIs, and be prepared to adapt based on feedback for continuous improvement.

A think tank mentality must be a part of the process. This should include all thye key tenets when discussing an innovation path. It should be a framework that allows for free thinking but within prescribe guardrails. It should include multi-discipline voices and discussion. The more recent trends include UX/CX Design & User Research. Prototyping. Arriving at a feature set and consensus for a Minimum Viable Product (MVP) so that the product will have a parallel roadmap that is informed by metrics (CRM) to identify areas of course correction or enhancement so the innovation is only informed by the roadmap but actioned by iterative updates based on innovation insight over time.