Easy one. 1. Get on TikTok. Stay there until you start unironically using the word "slay." 2. Add one chaotic emoji for flavor. 🌶️ Not two. That’s desperate. 3. End every sentence with “fr.” It’s meaningless, but so is life. Done. If all else fails, just slap a random K-pop gif on it. Works every time. Fr.

Keep it fresh and relatable. Use conversational language—ditch the corporate tone and speak their lingo (without overdoing it). Focus on what matters to them: values like authenticity, inclusivity, and humor. Incorporate pop culture references or trends sparingly to show you’re tuned in. And keep it visual—break up text with emojis, GIFs, or bold graphics where appropriate. Most importantly, stay authentic—they can spot insincerity a mile away.

A good copywriter must first understand the audience and the market. If you are writing for an organization whose clients are children and teenagers, you should put aside your mental biases and try to look at the world from the perspective of a teenager so that you can write in a way that will convert the teenager into a customer. A copywriter should not lag behind the world and move forward based on what they learned ten years ago.

To connect with a younger audience, keep up with what's trending and tell stories they can relate to. Make your message short and include fun visuals like emojis and GIFs. Get them involved with polls or questions, and be honest and straightforward in your tone. Make sure your content fits the social media platforms they use the most.

Two words: Use Slang. And I’m not saying your copy should be entirely slang-based, I’m saying that people will relate better to language that is common within their age group. Find out what that language is; learn the slang, learn the jargon, and find a way to incorporate it into your copy. Make the text look effortless, like it was written by one of their peers. The results will boggle your mind. Try it out and let me know! ✨

Für eine jüngere Zielgruppe zählt Authentizität und Relevanz. Nutzen Sie ihre Sprache, seien Sie klar und direkt, aber vermeiden Sie einen erzwungenen Slang. Greifen Sie aktuelle Trends und Themen auf, ohne zwanghaft „hip“ wirken zu wollen. Halten Sie es einfach, visuell ansprechend und vor allem: Interaktiv.

Não importa se o público é mais jovem ou mais velho, o que importa é fazer uma boa pesquisa antes. Descubra em quais plataformas estão, como se comunicam, o que gostam de consumir etc. Se existe ou não necessidade de usar imagens, memes, gifs ou outros itens de interação visual, você vai descobrir durante sua pesquisa. Não fique preso ao dado demográfico, expanda sua pesquisa dentro do nicho que irá atuar.

Ensure your content is easily accessible on smartphones and tablets. Use a clear and concise layout, and leverage mobile-friendly formats like carousels and stories.

1. Be bold, authentic in your message and tone. Avoid abstract ideas, speak about the here and now. 2. Simplify complex concepts and try and connect with their emotional side, urging them to act. "Interactive" is the key word. A younger audience will not see the point of going through a long text if its purpose is disconnected from them, if they don't think they can engage with it, share it, comment, etc. 3. Social listening: Find out what's being discussed on social platforms, what people are interested in, the common hashtags, the topics youngsters seem to engage more with. They will want to continue being part of the story and you have to find a way to ride that wave.

Test it! Once you've written your copy in a way you think will resonate, test it with your target audience. It's the only way to make sure.