If you did a good job before the show this will be easy. Most of the work is in the preparation. 1. Attractive signage 2. Giveaways 3. Raffles are great

In my experience you can have the best graphics, giveaways, etc at your booth but what that is going to do is potentially attract a lot of foot traffic. The goal of exhibiting at any event is to get the right traffic, not the most traffic. You need to do pre-event marketing and communications aimed at the right target markets. If you do that well your booth will be a destination, not just something flashy that someone happens to walk by.

The most important reason behind a trade show is to meet the right account. A good plan needs to be in place before you move into the trade show. Make some noise about your presence before the actual event. Have an account based marketing plan ready, identify and reach out to these accounts before the event and invite them to your booth. After this on the day of event: - Make sure the booth is attractive(bright positive colors, smile on your face and a welcoming ambiance) - Make the distribution assets(flyers, brochures and pamphlets) as simple as possible, prospects spoke understand your business offering in one read. Hope this helps.

Yes, the booth can be beautiful and functional. And the most important element is moving outside the booth to welcome people in. Too many people just stand or even sit in the booth and don’t reach out. Inviting people into a conversation and engaging them is a key to success.

Too many people think that just “showing up” is good enough. Unless you have a product or service that is so necessary that customers can’t do without it, you have work to don Have an offer. Make it irresistible. Make it so good that people feel foolish NOT to visit your booth, that everyone is talking about it, and you’ll have a constant stream of prospects coming by.