If you have clear KPI’s and understand incrementality, the in the platform data should be anecdotal only. I would say leadership needs a look.

Start by clarifying the overarching goals and how the data should inform them. Encourage each team member to voice their perspective, making sure everyone understands the metrics and what they represent. If necessary, bring in a neutral third party or expert. By focusing on shared objectives and transparent communication, you’ll create alignment and a more unified strategy.

To ensure team alignment on social media analytics data, here are 10 steps that one can consider: 1. Define clear objectives 2. Standardize data sources 3. Schedule regular meetings 4. Visualize data 5. Identify key performance indicators (KPIs) 6. Provide training and education 7. Encourage collaboration 8. Acknowledge data limitations 9. Establish a decision-making framework 10. Lead by example(Data Driven approach)

To align a divided team on social media analytics data, it’s essential to create a shared understanding and foster collaboration: 1. Set Unified Objectives: Clearly define the overarching goals of your social media strategy and ensure every team member understands how analytics contributes to achieving them. 2. Promote Data Transparency: Share the analytics in a clear and accessible way, focusing on key metrics relevant to your strategy. By focusing on collaboration and clarity, you can turn disagreements into a strength, ensuring the team works strategically and cohesively.

One thing that always comes in handy is a quick session with my team mates regarding the analytics, such as what metrics to consider, analyzing the top performing content in terms of reach and engagement. What CTAs are working, which type of captions to avoid, all in all it's always recommended that one should always prioritize the main objectives and ensure that the whole team understands them and work accordingly. Secondly, if someone shows concerns or has some other ideas, make sure to listen to them and advice accordingly.

I’d set clear goals, standardise metrics, ensure unified data, and focus on actionable insights through workshops and reviews. Collaboration and documentation will keep the team aligned.

Align your team on social media analytics by setting clear goals, standardizing KPIs, centralizing data, and holding regular reviews. Focus on insights, not just numbers, and collaborate on strategy adjustments. Foster transparency, provide training, and document key decisions.

When a team is divided on social media analytics, I use a 'data storytelling' approach to align everyone strategically. By transforming raw data into a clear, visual narrative—complete with trends, benchmarks, and user impact examples—I help the team connect the numbers to real outcomes. This approach not only brings a shared understanding but also sparks collaborative solutions.

here's how;- -figure out which measures (engagement or conversions) are most important to your goals. -hold a meeting to talk about different points of view and make sure that everyone's voice is heard. -focus on insights that can be used to make strategic choices instead of raw data. -showing data in easy-to-understand charts or dashboards will help people understand it better and avoid misunderstanding. -put together the best thoughts into a plan that everyone can support.