I navigate this conflict by facilitating an open discussion where team members can share their perspectives on the extent of user research needed. Presenting the potential impact of thorough research on project outcomes, alongside time and resource considerations, helps everyone weigh the benefits. Highlighting past successes tied to effective research often shifts the focus to its value. By finding a balance between depth and efficiency, I align the team toward a shared goal.

I start by aligning the team on project goals and the value of user research in achieving them. Then, I assess the scope and constraints—budget, time, and impact—and prioritize research that directly informs key decisions. Open communication and small, actionable steps often bridge divides, ensuring both efficiency and user focus.

Clarify the Goals: Start by asking, “What decisions will this research inform?” Aligning on the purpose helps the team see why research is necessary and how much is truly required. Differentiate Needs from Nice-to-Haves: Identify the most critical areas where research will have the biggest impact. Not every project needs exhaustive exploration—sometimes lean research is enough.

I try to help the team to focus their attention on the project's goals. This will normally revolve around what questions our research was to answer and how it will contribute to us achieving project success. This normally helps the team to regain a shared understanding of our goals and most times works to bring back alignment to our research.

I will start by hearing everyone out and understanding their concerns. Also, Bring the focus back to project goals and what’s most critical for success. The most important part is using data to support decisions and aim for a middle ground, like starting small and expanding if needed. Remind the team it’s about collaboration, not debate. If needed, bring in a neutral party to help. Once agree, document the plan to keep things clear and on track.

Navigating a divided team over user research is always tricky, but it’s also an opportunity for growth. I remember a project where half my team wanted extensive user research, while the others felt it was unnecessary. We started with an open discussion to understand everyone's perspectives and concerns. Then, we aligned on project goals and did a smaller, time-boxed research phase as a compromise. When the insights started rolling in, even the skeptics realized the value of data-backed decisions. It taught me that building consensus isn’t about choosing sides but finding a middle ground that respects everyone's expertise while staying focused on the end goal: delivering a user-centric product.

To resolve disagreements about user research, foster open dialogue by creating a safe space for team members to share concerns. Clearly define objectives to ensure alignment on the research's purpose and value. Consider a phased approach as a compromise, starting with a smaller, manageable scope and expanding based on findings. This method ensures all voices are acknowledged, objectives remain focused, and progress is adaptable to team consensus.

When my team can't agree on the extent of user research, I focus on facilitating open discussions where everyone can express their views and concerns. I make sure we define clear goals for the research, so everyone understands its value and prioritise. Plus, I leverage the suitable AI tools to brainstorm methods, analyse data and provide insights, which helps in making informed decisions and addressing concerns. This way, we can address concerns while still making good progress. It's important to listen actively and make sure that all voices are heard and respected without showing authority.

Your team is divided over user research? Let’s cut to the chase. If someone claims “we know the users,” ask for data. Not assumptions, actual insights. No data? They don’t know the users. If time or budget is an excuse, do lightweight research—talk to 5 users or run a quick survey. Skipping research to “save time” will cost you later. And for the “we’re the experts” crowd: You’re not the user, so stop pretending you are. To resolve the conflict, ask: “Are we willing to risk failure because we didn’t talk to users?” That should silence the excuses. Do the work now, or fix the mess later. Your call.

1️⃣ Define project goals Clarify the project's objectives and identify how user research aligns with achieving them. This sets a shared understanding. 2️⃣ Highlight benefits Explain how research informs better design decisions, reduces risks, and improves user satisfaction. Use examples to showcase its value. 3️⃣ Find a middle ground Propose a balanced approach, like starting with quick, focused studies, to address concerns about time or resources. 4️⃣ Encourage collaboration Involve the entire team in planning research methods to ensure alignment and buy-in from all stakeholders. 5️⃣ Measure impact Share data from past research that led to successful outcomes, reinforcing the importance of evidence-driven design.