Start by figuring out the goal. The format does not depend on anyone other than the client! What does the client want? Once you have that answer, create a Google sheet that can be shared with the team. Since the goal is unified, it doesn’t matter how the team works, as long as they get results. In the end, there is no one way of writing content and the more the creative ideas we have from the team, the better. In general, the goal should be that the content going out there should be noticed, absorbed and loved! The idea is to look at the entire picture and choose what you want to do. There’s no point in everyone working on the same thing! Collaborate! Set your ego aside. It only makes you lose opportunities and money!

Dividing the work might cause team members to focus only on their own parts, which could create misunderstandings and a lack of teamwork. It might be better to start with a discussion where everyone talks about why each content format is important. This way, team members understand each other’s ideas and can work together from the beginning, making sure everyone is on the same page throughout the project.

To unite a divided content team, focus on these steps: Shared Goal: Get everyone aligned on one clear goal, like improving audience engagement. Use Everyone’s Strengths: Let team members bring their best skills—writing, video, or design—into the content strategy to work together. Open Communication: Create a space where everyone can easily share ideas and feedback. Let Data Decide: Use audience data to guide which content formats work best, helping the team make fair, informed decisions. Regular Reviews: Keep improving by reviewing content performance together and adjusting as needed. By working towards the same goal and using data to guide decisions, your team can collaborate more effectively.

For a balanced team be not clear and take initiatives for every content and collaborate effectively on content formats and take a proper approach

To bring your team together on content formats, you can start focusing on a common goal, like improving traffic or engagement. Keep open discussions so everyone can share there ideas. Use previous data to show what works best. Give your team flexible guidelines that allow room for creativity. Assign tasks based on team members’ strengths and experiments. and analyse what gets the best results, so everyone can collaborate effectively and feel part of the decision-making process.

1. A great way to unite the team is by encouraging open discussions and finding a common goal. 2. You can balance content formats by leveraging each member’s strengths and assigning tasks that align with their skills. 3. Regular brainstorming sessions also help bring everyone together and foster collaboration.

Creating a continuous communication channel either via group discussions or regular Zoom calls can assist in resolving such differences of opinion. Such activities give everyone an open chance to contribute their point of view. And as a team lead, you have to guide them that it's okay to have different points of view about a topic but ultimately we all are working on the solution. Polling options can also assist in knowing the interests of the majority. Team means the power of "WE" so removing a communication barrier by providing them with a growth culture where no one is superior or inferior. and everyone is there to learn and focus on solutions. In this way an effective collaboration is possible.

In today’s digital world, teams often have different opinions on content formats like videos, blogs, or infographics. To bring everyone together, we can start by having an open discussion where everyone shares their thoughts. This will help us understand each other better. Next, we can create a content plan that includes a mix of different formats. This way, we can use the strengths of each type and reach more people. Finally, let’s celebrate our wins together! When we see good results from our teamwork, we should recognize everyone’s efforts. By doing this, we can create a strong and united team that works well together. Let’s embrace our differences and succeed as one!

To unite a divided team, I’d first align everyone around shared goals and the audience’s needs. I’d encourage open discussions to explore the strengths of each format and find common ground, possibly creating a hybrid strategy. Establishing content guidelines ensures consistency, while assigning team members roles based on their strengths fosters ownership. Regular feedback loops and celebrating small wins help maintain collaboration. This way, we leverage diverse ideas while staying unified towards success.

Navigating a divided team on content formats can be a challenge, but it's an opportunity for collaboration. By fostering open discussions and encouraging each member to share their insights, we can blend diverse perspectives into a cohesive strategy. Establishing a common goal while celebrating individual strengths creates a unified approach, transforming our differences into a powerful creative force. Together, we can craft compelling content that resonates with our audience and drives success.