To realign your sales team's goals with the retail market's demands, start by conducting market research to understand current trends and customer needs. Use this data to set realistic, customer-focused sales targets. Ensure your team is trained on these insights and encourage a flexible approach to adapt to changes. Regularly monitor performance and provide feedback, ensuring alignment with evolving market conditions. Foster communication between sales, marketing, and product teams for a unified strategy.

It's important to ensure the targets and the culture I am setting are aligned with current demands and trends ongoing in the market. - Systems and technology have to be updated. - Products are the latest available - Practices are upto date with latest trends. Then by Briefing the team regularly and letting them know on your expectations on adapting with the current trends. Overseeing the entire process till it gets ingrained in culture

Uma coisa que venho vivendo nos últimos anos é que flexibilidade para mudar, boas informações para montar o planejamento e clareza com sua equipe são fundamentais para sobreviver nesse mundo de negócios agressivo e dinâmico.

In current times we need to understand exactly what our customers' main needs are. And knowing our customers' routine, their preferences, and what really attracts them, the exact time in which they will be available for a possible approach, will make our sales team more successful in their journey, better results, and automatically, greater mobility to achieve goals.

It always pays to keep it simple. Focus on the most burning objective and the team aligns itself. Chasing multiple objectives at the same time wastes energy and blunts the impact.

In order to adjust the goals of your sales team with what the market demands, first of all, carry out a market research to know the prevailing trends and the customers' needs. Consult the retail team for feedback, and make necessary changes in the sales targets. Train the teams with a customer centric approach while clubbing their commission with the sale of high volume products. Track all the activities and incorporate new strategies as per the changes that occur in the market. This way, your team will be able to deliver on what is required in the market at any given time.

It is time to assess, understand, realign and innovate. Figure out new way to approach customers by understanding reasons for gap in goals and demand.

My sales experience has mostly been in the retail side of my career. I’ve gaveled out of my industry briefly but my career has evolved around beauty for almost 30 years.