This is how you can align your outdated product positioning with evolving customer needs... 1. Research Needs: Identify evolving customer preferences. 2. Focus on Benefits: Highlight solutions, not just features. 3. Align with Trends: Reflect sustainability and personalization. 4. Use Feedback: Refine messaging with reviews and testimonials. 5. Show Uniqueness: Emphasize what sets your product apart. 6. Target New Markets: Adapt for emerging customer groups. 7. Modern Channels: Boost presence on social media and influencers. 8. Refresh Visuals: Update branding for modern appeal. 9. Be Solution-Oriented: Address relevant customer challenges. 10. Show Impact: Use case studies to prove value.

Identify when and why your customers' needs evolved. Start by surveying/interviewing lost customers, then analyze what percentage of your customers align with those concerns, interests, or changes in ethos. Customer churn flatlines organizations, so move quickly!

Understanding what your customers need and updating your messaging is great, but it’s just the start. These days, the real magic happens when you turn customer experience into a chance to innovate! Here’s a simple tip: map out your customer’s journey. Look at every step where they interact with your product or service. Figure out what makes them happy and where they get stuck. Then use that info to make their experience smoother and better!

To realign outdated product positioning, it's important to conduct customer research, track market trends, and update messaging to reflect evolving needs. For example, emphasizing features like sustainability or convenience can better engage customers. In my case, shifting from basic functionality to personalization has helped meet changing demands.

Outdated positioning often happens when we focus on what we sell rather than why customers buy. The key is to shift the focus from the product to the customer. Start by understanding your audience's evolving challenges, priorities, and aspirations through regular feedback and market research. Then, position your product as the solution to their problems, not just a list of features. For example, if customers value speed and simplicity today, emphasise how your product saves time or reduces complexity. Regularly revisiting and realigning your messaging ensures it remains relevant, relatable, and resonates with their needs.

1. Listen; to the customer the will actually tell you their need and wants. Social media now allows for two way communication which enables organisations to engage their existing and potential customers and get insightful feedback 2. Watch the competition and understand their offering and how customers have reacted to what they are offering 3. Use data to make decisions.

One important thing to create most aligned and updated positioning is consistent collaboration of global product team with country specific team. This can shape the alignment of customer needs with much clarity and attention to details across various geographies.