Para navegar em direção a uma visão compartilhada, eu iniciaria um diálogo aberto para alinhar expectativas e identificar pontos em comum. Voltaria aos objetivos iniciais da parceria e, se necessário, ajustaria a estratégia, sempre com base em dados. Definiria metas claras e intermediárias para garantir o crescimento contínuo e o alinhamento de longo prazo.

When partnerships reach a crossroads on long-term goals, it’s essential to adopt a mindset of visionary thinking. Instead of fixating on immediate barriers, both parties must engage in a dialogue that opens the door to what might seem like impossible possibilities. By focusing on what could be achieved with time and resources, you move from tactical disagreements to collaborative, strategic innovation. This shift allows you to reframe challenges not as conflicts but as opportunities to design solutions that push boundaries—ultimately aligning your visions for the long-term future.

Clear and open communication is key. Start by identifying the root issues and addressing them directly. Schedule a meeting to openly discuss concerns, challenges, and expectations. Re-establish the common goals that brought the partnership together and realign on those objectives. Be willing to compromise and seek solutions that benefit both parties. Set clear roles, responsibilities, and deadlines to ensure accountability moving forward. If emotions run high, consider involving a neutral third party, like a mediator, to facilitate the conversation. Lastly, commit to regular check-ins to maintain progress and prevent future misunderstandings. Rebuilding trust and cooperation is crucial for long-term success.

Cuando una asociación se desvía, es crucial actuar rápidamente para realinear la visión y objetivos. Estrategias efectivas incluyen: 1. Evaluación: Identifique áreas de desviación y sus causas. 2. Comunicación abierta: Organice reuniones para discutir problemas honestamente. 3. Revisión de misión y visión: - Reexamine la declaración de misión - Redefina objetivos claros y medibles 4. Plan de acción: - Pasos concretos para realinear actividades - Asigne responsabilidades - Establezca plazos y métricas 5. Liderazgo y gobernanza: - Fortalezca el equipo de liderazgo - Revise estructuras de gobernanza 6. Seguimiento continuo: Monitoree el progreso y ajuste según sea necesario.

Nessas situações, o segredo para encontrar uma solução passa por três pontos principais: conversar, ser flexível e estar disposto a se comprometer. O primeiro passo é escutar de verdade o que o outro tem a dizer. Muitas vezes, os problemas surgem justamente por causa de mal-entendidos ou pela falta de comunicação clara. Criar um ambiente onde cada um possa falar sobre suas preocupações ajuda a estabelecer confiança e resolver as diferenças. Depois, é hora de procurar pontos em comum. As visões de futuro talvez não estejam tão distantes quanto parecem. Ajustar expectativas é o que garante que ambos estejam satisfeitos com o rumo do negócio. Para isso, é preciso flexibilidade: ceder em algumas coisas, sem perder de vista o objetivo principal.

A business partnership is just like any relationship : -based on shared goals, respect and values -when goals don’t align anymore, it might be worth trying to realign them, restructure the relationship and give it another chance -if not, business partnerships, just like relationships, can be ended. My advice: don’t waste too much time trying to fix something that’s broken, unless you have solid signs both sides want to fix it!

Foster Open Communication: Discuss transparently to understand each other's goals and concerns, ensuring all perspectives are heard. Identify Common Ground: Focus on shared objectives that can unite both partners and serve as a foundation for moving forward. Collaborate on a Plan: Develop a flexible, mutual plan with clear milestones, allowing both parties to contribute and adapt over time.

Joint customers first. Set the vision of what great looks like for the customers that the partnership needs to win, and the rest of the pieces will seamlessly fall in the right place to get the relationship unlocked.