Consider the following steps: - Simplify the Message: Use clear, non-technical language to highlight how cybersecurity threats impact campaigns, brand reputation, and trust. - Use Real-Life Examples: Share relatable cyberattack stories, like phishing scams or social media account breaches. -Emphasize Data Privacy: Highlight the need to protect customer data and comply with regulations (e.g., GDPR, DPDPA). -Conduct Training: Organize brief workshops or simulations on phishing, malware, and secure practices. -Provide Guidelines: Offer simple guidelines for password management, secure tool usage, and safe material sharing. -Regular Updates: Share frequent updates on emerging threats via newsletters or quick briefings.

Com certeza falando uma linguagem menos técnica. Uma boa orientação é fazer comparações com o mundo físico. Esta situação do mundo físico, todas as pessoas entendem.

Start with what matters most to marketers—protecting customer data and campaign assets. Building a Security-First Marketing Team 🔐 Here's what I learned building cybersecurity SaaS: 1. Connect With Value - Security = Brand Trust - Protection = Customer Loyalty 2. Make It Simple - Add security to campaign checklists - Practice with real scenarios - Clear response plans 3. Build Champions - Find your security enthusiasts - Reward secure practices

Fostering a Cyber Aware culture is important in all departments. 1. Schedule training on Cybersecurity best practices, tailored specifically to the company and department needs. The training should cover topics like phishing attacks, password security, and safe data handling. 2. Develop and communicate clear cybersecurity policies. Ensure that all team members understand the importance of these policies and the role they play in protecting the company. 3. Setup a method for reporting suspected phishing and encourage to report them. 4. Create Security Awareness Campaigns: In my role I created scavenger hunts, posters, and emails. I also created Cyber shirts, cups and other swag. 5. Conduct Simulate Phishing Attacks on a monthly basis.

Include an effort to make the marketing department a cybersecurity-aware culture by entrenching cybersecurity practices into daily functioning and training. The use of familiar analogies to compare cybersecurity activities to marketing challenges will help develop more relatable concepts. Offer regular, interactive training based on specific marketing-related risks, for example, phishing or data breaches, allowing questions to be addressed and true-to-life scenarios analyzed. Keeping close to the IT and security teams will ensure that awareness is coordinated with organizational policies as well as emerging threats.

This will make it easier to convey the message to the team members and discuss it with them in simple terms, what cybersecurity threats are and how the danger posed by these risks may undermine a campaign, damage our brand, or even our customer trust. Present practical examples and tips that can prompt the practice among the team members.

1. Understand Their Role: Focus on threats that impact their work, like phishing, brand impersonation, and customer data breaches. 2. Use Simple Language: Replace jargon with clear terms, e.g., “phishing tricks you into sharing passwords.” 3. Show the Impact: Explain risks like lost customer trust, downtime, or fines. 4. Share Examples: Highlight real attacks on brands. 5. Offer Practical Steps: Suggest actions like using strong passwords, verifying email links, and securing third-party tools. 6. Engage Them: Encourage questions and create a two-way dialogue. 7. Visualize It: Use infographics or examples for clarity.