- with Product or brand experience - with user generated contents, fit for purpose - with PR - with dynamic advertising - sensitive and contents relevant CRM activities - smart ambassadors/ testimonial

To ensure marketing success with a resistant client, educate them on the value of new consumer trends through data-driven insights and case studies. Demonstrate how these trends align with their business goals, emphasizing tangible benefits like increased ROI or market share. Start small with pilot programs to showcase success without major risk. Use storytelling to humanize the trends, connecting them to real consumer behaviors. Maintain open communication, involving them in strategy development to foster buy-in. Highlight competitors’ successes with similar strategies, positioning adaptation as essential for staying competitive. Patience and evidence are your allies.

Provide relevant and associated facts (data) to that clients, not opinions, viewpoints or schools of thought. If someone wants to argue or dispute facts, it’s a very different conversation than if they want to argue the latter. Keep it short, simple, digestible and material.

Show them competitors who are already riding the wave—highlighting how others in their industry are benefiting can spark urgency. A little "FOMO" can go a long way when convincing clients to jump on board.

One thing I find helpful is consistent on presenting the trends and possible propositions that can adopt within business models and continuity - how is it sustainable and the opportunities to take full swing into it. Present the insights visually and help them to commit with storytelling while be aware with the opportunities from time to time

If a key client resists new consumer trends, the first step is to respect their perspective. Not every trend is worth chasing, and not every consumer segment fits a one-size-fits-all strategy. Instead of forcing change, focus on building a data-driven case. Show how specific trends align with their target audience and business objectives—Chase trends that genuinely matter to the client rather than pushing for everything new. Sometimes, success isn’t about jumping on the latest bandwagon but doubling down on what works. Marketing success lies in proving value over novelty and crafting strategies that resonate with the client and their audience.

Marketing success with Key clients can be achieved if you as a brand are proactive in your approach. Present all your clients with data driven and supported insights. These insights can be and should be with their sales nos. Competition benchmarking is another good example which can move the resistance in your favour. Monthly reviews should mandatorily have information on live market visit analysis as well.

Para superar a resistência às novas tendências, é essencial entender as necessidades do cliente, demonstrar benefícios com dados concretos e adotar uma abordagem gradual. Combinar práticas tradicionais com inovações pode construir confiança e maximizar resultados.

I would go with him / her to the client's store, spend a couple of hours, then again go to a retailer where they are good at marketing. set up cameras, interview with visitors, lastly, numbers. If resistance continue, f.. it. client is client. Money owners says the last word. I'd rather keep my client :)

Mostrándoles a través de ejemplos visuales y demostraciones prácticas lo que intento explicarle con palabras. Le hago participe de la experiencia. Me ha sido de utilidad en varias ocasiones con productos Apple.