-Analytics can show where communication breaks down, like unread emails or missed messages. -Data reveals what content employees engage with, helping you tailor messages effectively. -Measure which channels and strategies work best, like team chats or newsletters. -Analytics help find the best times to share updates for maximum reach. -Use insights to tweak and refine your communication strategy over time.

Using metrics is like having an X-ray that helps us understand what works and what doesn’t. As internal communication managers, much like doctors, we need this information to guide our efforts toward achieving the goals of the department, the business, and the teams we support. Without metrics, we are managing blindly.

Serve them what they desire not what they want! And serve them when it's super hot. This act can go a long way while dealing with internal communications irrespective of the size of the organisation. And when you check the analytics afterwards, you'll be amazed

When internal communications fall short, data-driven insights offer clarity and direction. Here’s how I approach it: Monitor Engagement Metrics: Track open rates, response times, and message views to identify which messages are being ignored. Pinpoint Bottlenecks: Use response time data to locate where communication is stalling (specific teams, tools, or message types). Customize Content: Use feedback surveys and analytics to tailor messages to team preferences, ensuring relevance and engagement. Test and Refine: A/B test different message formats (video, text, visual) to see which format resonates most with your audience. Data reveals gaps, and insights drive solutions.

Analytics can identify communication gaps by tracking engagement metrics like email open rates, response times, and participation in internal forums. For example, if a monthly newsletter shows low click-through rates, analytics might reveal that critical updates are buried too deep. By reformatting it with clearer headings and concise content, engagement improves, ensuring the team stays informed and aligned.

As a communications professional, I’ve successfully implemented data-driven strategies to improve engagement and streamline messaging. For instance, when leading global media strategies, I analyzed response rates and engagement data to tailor press releases and executive messaging. By aligning content with audience preferences and tracking KPIs like media pick-up rates and sentiment, I ensured communication efforts delivered measurable results, from increased visibility to enhanced stakeholder trust.