Your graphic designer misses the mark on the campaign. How will you salvage the advertising objectives?
When your graphic designer's vision doesn't align with the campaign, it's crucial to realign and move forward effectively.
If the creative output misses the mark, it's vital to steer back toward your advertising objectives. Consider these strategies:
- Provide specific feedback: Pinpoint where the design diverges from the campaign goals and offer clear, constructive suggestions.
- Collaborate on revisions: Work closely with the designer to iterate on the concept, ensuring alignment with the campaign's objectives.
- Adjust timelines if necessary: Allow extra time for redesigns while maintaining a sense of urgency to meet deadlines.
How do you approach creative discrepancies in your projects? Share your strategies.
Your graphic designer misses the mark on the campaign. How will you salvage the advertising objectives?
When your graphic designer's vision doesn't align with the campaign, it's crucial to realign and move forward effectively.
If the creative output misses the mark, it's vital to steer back toward your advertising objectives. Consider these strategies:
- Provide specific feedback: Pinpoint where the design diverges from the campaign goals and offer clear, constructive suggestions.
- Collaborate on revisions: Work closely with the designer to iterate on the concept, ensuring alignment with the campaign's objectives.
- Adjust timelines if necessary: Allow extra time for redesigns while maintaining a sense of urgency to meet deadlines.
How do you approach creative discrepancies in your projects? Share your strategies.
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The majority of failures of this type come from providing poor guidance to the designer, while expecting them to just "get it" and provide you what you want magically. I've been on both ends of this, and can say that customers are typically awful in providing clear guidance, while feeling privileged to demand reworks with minimal constructive input, asking for iterations until they are satisfied, if ever. The key is to define exactly, in detail, with clear specifications, with examples of similar work as a target for style, the end product being commissioned. The old "I don't know what I want, but will know it when I see it" is unprofessional. If you can't describe it in clear detail, you cannot expect to get what you need from anyone.
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One thing I have found helpful is to ensure that I go over the instructions I have gotten from the client with the client before passing it on to my designer. Most times I do this after a day of getting these instructions so the client has a clearer mind while passing this information again. The problem most times comes from the information gotten from the client. Such information is usually not given with clarity and this in turn affects the output of the designer. But once we all are on the same page the discrepancies will most definitely be less if at all any arises.
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Refocus on the objectives, provide clear feedback, adjust the design strategy, and implement quick revisions to align with the campaign goals.
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There is no Quick fix in advertising. AI don't always get it right. Back to the drawing bord and start over. Doing research is important and AI can't do that for you.
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When a design misses the mark, I see it as a chance to course-correct and improve. I start by giving the designer clear, detailed feedback pointing out what needs to change and why. Then, we collaborate to rework the design while keeping the campaign goals front and center. If timelines are tight, I’ll prioritize key elements to keep things on track. Clear communication and teamwork always save the day!
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Look to see what is trending. There is a lot of emphasis these days on recycling and upcycling maintaining and renovating. Examine ways of appealing to traditional values of inclusivity and neighbourliness.
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If my graphic designer misses the mark, I’d quickly step in to salvage the campaign objectives: 1️⃣ Analyze the Issue: Identify what went wrong—design, messaging, or timing. 2️⃣ Refocus the Brief: Clarify the goals and audience to ensure alignment. 3️⃣ Quick Revisions: Make necessary tweaks or create a fresh design myself if needed. 4️⃣ Engage Feedback: Share the revised version with a test audience for quick input. 5️⃣ Stay On Schedule: Adjust the timeline but ensure the objectives are still achievable. 💡 Pro Tip: Learn from the mishap to brief better next time! 💪
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When a graphic designer misses the mark, it’s essential to stay calm and refocus on the campaign's core goals. I’d gather feedback from the team, clarify the visual direction, and quickly pivot to a design that aligns with our objectives. Collaboration and clear communication are key to turning it around.
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Kill the designer, then myself? ........................................................................................................................................................................................
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When a graphic designer misses the mark on a campaign, I quickly step in to 𝗿𝗲-𝗮𝗹𝗶𝗴𝗻 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 with the campaign's goals. I review the design, identifying what works and what doesn’t, then 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰, 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸. To salvage the objectives, I may suggest 𝘁𝘄𝗲𝗮𝗸𝘀 or 𝗿𝗲𝘃𝗶𝘀𝗶𝗼𝗻𝘀 based on the brand’s messaging and target audience. I also keep communication 𝗰𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝘃𝗲, ensuring the design aligns with the overall marketing strategy, and 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗮 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 to stay on track with deadlines.
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