To persuade a skeptical client, focus on evidence-based strategies and industry trends. -Social media’s ability to deliver measurable outcomes is one of its strongest arguments. Highlight successful campaigns and key performance indicators such as reach, engagement, and conversion rates. -Showcase Engagement and Brand Loyalty: By actively engaging on platforms like Twitter, brands like Wendy’s have not only built loyalty but also created a distinctive voice, leading to a 15% increase in customer retention. -Highlight Social Media's Influence on Trends: Consider TikTok’s #CleanTok trend, which led to a 245% sales spike for featured cleaning products. Ignoring these trends means missing out on cultural relevance and potential revenue.

You should never run social media without KPIs - both media performance and brand health . That's basic . Otherwise it's money in the bin .

Social media is one of the powerful platform to connect directly with targeted audience and build trust. It helps reaching the right people, get real-time feedback, and adjust the brand strategy as per analytics. Without it, a brand risk falling behind in today’s digital-first world.

Agree on indicators and impact metrics before the campaign commences. Plan your content and outreach aligned with those goals. Else it's not really a "campaign". Just some moot visibility

Should be very specific with most effective points for this case to my client : 1. Social media is the only platform where presence of thousands are always available. 2. In social media the message can be sent to the audience in the most popular ways of presentation . 3. Social media can find the correct categories of audience for any particular product / message to create and raise the awareness / conscience . 4. Social media is the only place where the coverage can be maximum within the minimum time frame .

Take them out for a coffee at a GenZ hangout and show how our decision-making is influenced through SM, across discovery to brand advocacy.

Brand awareness and reputation management regularly posting valuable content and encouraging/engaging with all audiences for mid tops up

I think there are hundreds of examples of effective (and ineffective) social media communications and strategy out in the wild to bench mark against. Pulling some of these examples as benchmarks would be fairly easy via a quick google (or ChatGPT) search. In general, social media communications is integral for: -promotions -community building -crisis management It’s important to consider all of these elements when designing an effective social comms strategy.

Key benefits of Social Media 1. Increased reach and visibility: Social media platforms have billions of users, providing unparalleled opportunities to reach target audiences. 2. Improved engagement: Social media enables two-way communication, allowing for real-time feedback, comments, and conversations. 3. Targeted messaging: Social media platforms offer robust targeting options, ensuring messages reach the intended audience. 4. Cost-effective: Social media advertising can be more cost-effective than traditional advertising methods. 5. Measurable results: Social media analytics provide valuable insights into campaign performance, allowing for data-driven decision-making.

* Unmatched Reach: Connect with a global audience beyond traditional limitations. Increase brand visibility and attract new customers. * Targeted Messaging: Utilize data analytics to understand your audience. Tailor your messages to resonate with their specific interests and preferences. * Two-Way Communication: Foster real-time interaction. Directly address customer concerns, answer questions, and build stronger relationships. Social media provides valuable insights into audience behavior, allowing for data-driven decision-making in your communication strategy. Embrace these platforms to enhance your brand's online presence and effectively engage with your target audience.