First thing to remember is whatever you put out on social media will stick out there forever whatever you will not share in a professional setting do not share it online . Never share when you are too angry too flustered too emotional . The rule of thumb is wait at least 24 hours and see how you feel and then calmly approach the matter. Always share with an objective never to just create clout . Your personal brand can definitely take you places you never thought possible but at the same time one bad post and your career can be damaged .

While it's great to share personal stories, keep them relevant to your industry. Avoid oversharing personal details that might blur the line between professional and personal life.

Bringing important and engaging content online is so important. And if the content fits with your brand, then I believe that we can share our information. As many others have already stated, professionalism is key. I want to serve but it is so important to keep it professional.

Remember this: Be the person whom others respect whether it is on Linkedin or X. It is easy to be caught up in vanity metrics, but when it comes to creating a professional brand, vanity metrics can be deceptive--- they make you the leader of a mob.. whereas a true professional brand across platforms is based upon delivering actionable, positive value.

I think it's important to publish useful, consistent, professional content and sometimes allow yourself to be a little informal, but even there it should be connected with your expertise. I appreciate that LinkedIn is a professional network and it would be great if it remained that way. :)

I May Not Be the Best Person to Talk About Personal Branding on Social Media, Although I am not a social media expert, I understand that building a personal brand requires balance and strategy. Focus on topics where you have solid knowledge, share achievements moderately, and avoid exposing strategic information. Be authentic, but set clear boundaries on what to share to protect your professional image. Prioritize relevant content that adds value and engage genuinely and constructively. Avoid controversies and maintain a polished digital presence with an up-to-date professional profile. With these practices, it is possible to build a respectable and influential presence on social media.

Well it is tricky as now personal pains and challenges are used in marketing strategies. However there also we can draw a line between personal life experiences utilized for branding vs too much sharing that doesn't contribute or help in branding rather you demean yourself by sharing it. You need to check and if you realize that it is something that doesn't contribute to your purpose of being on the social media, STOP don't post.

Elevating your personal brand on social media can be transformative, but professionalism must remain a priority. Here's how to strike the right balance: Share value-driven content: Post insights, achievements, and updates that reflect your expertise and align with your professional identity. Avoid oversharing personal opinions unrelated to your goals. Draw clear boundaries: Use privacy settings strategically to manage what your audience sees, keeping personal and professional interactions distinct. Engage with intention: Respond to comments and messages courteously and thoughtfully. Stay away from polarizing debates that might compromise your credibility.

Being able to speak to your own lived experience is at the heart of authentic leadership. But key to maintaining clear boundaries between your personal and professional life, is in ensuring that your purpose for sharing is to identify with your Target Audience and/or to benefit their learning. Your customers want to know that you 'get' their struggles and so posting in this way, not only acts to boost your own personal brand, it's a really good way of achieving what you want to show your customer about what's possible, if only they could tap into the pain of the struggle.