You have your unique writing flair, but a client demands a specific tone. How do you align the two?
When a client insists on a specific tone, it's essential to find a balance between their requirements and your unique writing flair. Here are some strategies to achieve this:
How do you balance your writing style with client demands? Share your strategies.
You have your unique writing flair, but a client demands a specific tone. How do you align the two?
When a client insists on a specific tone, it's essential to find a balance between their requirements and your unique writing flair. Here are some strategies to achieve this:
How do you balance your writing style with client demands? Share your strategies.
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I tell this to commercial artists, and the same goes to copywriters who are paid to deliver great content. This isn't fine art. This is a commercial endeavor that leverages your skills to deliver a product. I suggest writing articles and submit to publications that will welcome your style and your truth. That's called a 'side-hustle' and many times it helps us flex our writing muscles while keeping us true to ourselves. Or write a book, or a screenplay. All of us writers think we are better than the copy we write. We are. Truly - we are better than the insipid product announcements, radio spots, assembly instructions, etc. that we write. But check it out: We get paid to communicate. What an awesome responsibility.
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When Your Style Meets Their Tone The first time I had to write in a client’s “exact tone,” it felt like wearing shoes two sizes too small. Tight. Awkward. And absolutely not me. But here’s the thing—I learned how to make it work. Step one? I treated their tone like a new recipe. Read their past content. Searched for their “secret sauce.” Was it formal? Playful? A sprinkle of sass? Then, I added my flair. Subtle, like seasoning. Just enough to bring the writing to life without overpowering the dish. Finally, I asked, “How does this feel?” Checking in often meant fewer surprises—and a happier client. Lesson learned: You don’t lose your voice by blending it. You just make the copy sing. 🎵
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I embrace the challenge of adapting my writing style to match the client's desired tone, ensuring their voice remains authentic while still reflecting my strengths as a writer. I’ll work closely with them to understand their expectations, finding a balance that meets their needs while keeping the writing engaging and true to their brand.
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It is always important to discuss the whole project with your client. You may suggest to your client the writing style you want to use in that project and ask the client if it is alright with him/her to proceed with your plan, or incorporate your writing style with the client’s instructions. Remember to present the pros and cons of every suggestions to your clients. And lastly, be respectful if the client declines your ideas.
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To align my unique writing style with a client’s specific tone, I focus on adaptability. First, I thoroughly understand the client’s vision, tone, and messaging to ensure clarity on their expectations. Then, I blend my creativity with their preferred style, shaping my flair to complement their voice. I treat the process collaboratively, welcoming feedback and making adjustments until it aligns perfectly. By maintaining consistency throughout the content, I ensure their message resonates while staying true to their brand. My goal is to enhance their vision with precision and creativity, delivering results that meet their needs effectively.
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For me, copywriting isn’t about my own voice at all. It’s about imitating the voice of the brand I write for. If you have a very special style that you get to use because the brand you work for is aligned in that: great. But most of the times one have to find other ways to get it right. I have a challenge I use on students and people I lecture for. It’s to give them the same text to rewrite in the voice of a random celebrity. (They shouldn’t say who they choose.) Then everyone reads their texts out loud (not in any certain voice or acting or so) and the others get to guess who they are trying to imitate. Almost always everyone gets it right, or at least the sort of person. With that technique you can easily get the voice of any brand too.
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To balance my writing style with client demands, I employ three key strategies: 1. Understand their brand voice: I study the client's existing content to grasp their desired tone. 2. Blend my style subtly:I incorporate my unique flair in ways that complement, rather than overshadow, the client's tone. 3. Seek feedback: Regular check-ins with the client ensure my writing aligns with their expectations, allowing for adjustments as needed.
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Every writer has a unique tone. But, when it comes to client, they are the real deal-maker It's not always about delivering great content. It is an art. But the real art is to go commercial & collaborate your style with something unique. Why would anyone wanna go for the same thing? Every art uniqueness & consider this as your "something new" Don't make it for client, But for you. It's a challenge to learn something, to do something new, to innovate your style, & searching that best in you that is still hidden somewhere You don't have to go exact process what client wants but you have to deliver exactly what client wants. End-users don't know the process but believes in results. Give them their results. A little of your flair won't hurt
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It starts the same way. My objective is clear communication. Then I try to find ways to make it appropriately informal that live within the parameters of the voice. Otherwise, if the tone is formal, and what I've written is clear and as simple as possible, how is my job incomplete?
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You don't align the two. First of all, the term "client demands" is off-putting. It should be "the project's success requires a specific tone." Second, the writer then applies all available skills and talent to achieving the required tone while delivering the relevant messaging in the project. Like all service business, writing is for the client, not the writer. Honestly, the issue is humility. Your measure of success is the project's success, not your "unique flair" getting exposure where it doesn't belong. Unless part of the project is you getting a byline. If your name is one it, your unique flair should be more prominent, but a desired tone, for instance for a solemn vs a joyful commemoration, must still be taken into account.