You have key clients to keep happy. How do you balance professionalism and friendliness in your interactions?
Curious about the perfect professional blend? Share your strategies for mixing warmth and competence in client relations.
You have key clients to keep happy. How do you balance professionalism and friendliness in your interactions?
Curious about the perfect professional blend? Share your strategies for mixing warmth and competence in client relations.
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_On peut toujours être gentil traiter les clients avec amabilité tout en gardant notre professionnalisme. Alors les meilleures strategies qui sont intéressantes à appliquer pour arriver à cet équilibre sont les suivantes : 1_Il ne faut jamais intervenir dans la vie privée des clients afin d'éviter de tourner le contact professionnel à une relation privée. .Ça pourrait engendrer des problèmes à l'entreprise au niveau de sa renommée sur le marché. 2_Il faut pratiquer( le self control) quand un client veut entamer une relation personnelle parce qu'il(ou elle)est attiré(é)par une personne qui travaille au sein de l'entreprise. 3_ il faut mesurer les mots de gentillesse quand on parle à nos clients pour ne pas être interprétées faussement ...
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- Know Your Audience: Understand the client's preferences and communication style. Some may appreciate a more casual approach, while others prefer formality. - Active Listening: Show genuine interest in their needs and concerns. This builds rapport and demonstrates professionalism. - Maintain Clear Boundaries: While being friendly, keep the conversation focused on business. Avoid overly personal topics unless the client initiates them. - Be Authentic: Let your personality shine through while staying respectful and courteous. Authenticity fosters trust. - Follow Up: Regular, friendly check-ins reinforce your professional commitment and strengthen the relationship.
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A top tip to balance professionalism and friendliness is to always ensure you have a cat with you on calls. Vision Mobility's CCO (Chief Cat Officer) is Lazarus von Purzalot, who is extremely skilled in bring professional levels of friendliness with loud purrs, some snuggling and the occasional making of biscuits. He has also been called "the world's most handsome cat" (he is of Russian Blue heritage) and that, of course, brings kitty eye candy for some. Lazarus also likes to regale tales of "extreme mousing" and "purr choirs" to the delight of everyone on the call. In fact, when Lazarus is on calls, our closing ratio jumps by 136% on average, and customer retention by a whopping 389%!! I can't recommend this strategy enough!
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These characteristics are synonymous. There is no way to interact professionally without being friendly. Friendships are not just sunshine and rainbows and smiles and laughter. To be a Friend is to be honest and genuine and caring; to have empathy and to be a good listener. These are also all the qualifications for being a Professional.
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There has to be a balance of not being over friendly or too casual when dealing with your clients. It all comes down to your Bonding that you enjoy with your certain selected ones, where you can be the way you are, open and friendly. However still key is not to be over persuasive while interacting, which in most cases clients don't really like. Your skills of understanding the clients needs with an ability to observe and listen, before your response should be very natural showing genuine respect,care an certain amount of empthy and sound reasoning. Knowing your boundaries of being not too personal yet being friendly is the professional approach.
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Gareth is right, know your audience. Some of my clients wear blue jeans everyday, some are law firms who half suits and half business casual and neither can be treated the same way, however the core never waivers, consistency, results driven and always friendly. Only one conversation might start talking about a hunting trip and the other might begin with a recent trip to Paris, either way those need to happen. Regardless of what they wear or want to talk about your goal is to deliver the results that the client desires within realistic guidelines, that’s a different topic for customer relations session two or three.
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People are people. Ask questions about their lives, what they do in their free time, and remember what they tell you. Next time you chat, lead with what they told you about (kids sports game, fishing trip, vacation), and don't rush the conversation to business. It will naturally get there. Be a person.
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To stay professional yet friendly with clients, I start with a warm, positive tone and make sure they feel heard by actively listening and summarizing key points. I respond quickly, even if it’s just to confirm I’m on it, which shows reliability. When issues arise, I focus on solutions to keep things moving forward. I also show genuine interest in their broader goals, building trust and connection. I set clear boundaries on my availability, keeping interactions friendly but focused. This balance helps clients feel valued, respected, and prioritized.
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1. Adapting to individual communication styles 2. Being approachable and clear 3. Adding a personal touch to timely follow-ups 4. Offering solutions and value-driven suggestions 5. Respecting boundaries
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