What's the best way to improve your content's engagement and conversion rates?

Adding your unique POV that has not already been stated a million times in all other content pieces. This could be examples, SME quotes, facts and stats, unique visuals and so on.

Avoid creating compelling headlines as click-bait headlines. Most people often misunderstand it. 3 ways to create compelling headlines - 1. Use an odd number, question mark, or a power word to trigger your reader's emotion. 2. You can use your industry's templates that flow with your content. 3. Create a bold headline with a supportive statement in your blog.

A powerful headline should be concise, intriguing, and relevant. It should pique curiosity, creating a desire in the audience to learn more. Use strong, action-oriented words and consider incorporating numbers or intriguing questions.

Resist the urge to make overly clever headlines and keep them useful. Your headline should include some of your keywords and something of the message.

1. Always use keyword research. Conduct thorough keyword research to identify relevant terms and phrases that resonate with your target audience. Utilise tools like Google Keyword Planner or SEMrush to uncover high-traffic keywords. Integrate these keywords strategically into your social media posts, captions, and profiles to enhance search engine visibility. 2. Create quality content: Search engines prioritise high-quality, relevant content. Craft engaging and informative posts that provide value to your audience. Well-researched and thoughtful content is more likely to be shared and linked, positively impacting your SEO rankings.

SEO optimization is key, but prioritizing your human audience is crucial. When choosing between a catchy, inviting title and a higher SEO score, opt for the former. This approach often leads to greater long-term engagement. Also, be aware of negative SEO; consider who you don't want to attract. Tempting as it may be to appeal to everyone, remember your content isn't for everyone. It's crafted specifically for your audience. Thus, while incorporating SEO techniques like keywords and meta tags, always keep your target audience's interests and preferences at the forefront. This balance ensures your content is not only discoverable but also resonates deeply with your intended readers.

+1 to this. The more value you add, the higher the engagement and conversions. Working with a fintech company, we honed in on our ICP's pain points. For each issue, we delved deeper with five "why" questions. We teamed up with product and sales to understand solutions and customer queries. We also gathered feedback on our strengths and areas to improve. Using this data, we outlined where we could add value and how to best deliver it. It's been a fruitful strategy."

Don't overthink the exact wording on your call to action (CTA). Because a CTA doesn't convince people to act. It reminds them to act. What comes before the CTA does the convincing.