What do you do if your writing style is getting lost in a crowded marketplace?

In the bustling world of content creation, it's not uncommon for your unique writing style to feel drowned out by the sheer volume of voices. Whether you're a blogger, novelist, or copywriter, standing out in a crowded marketplace can be daunting. Yet, it's crucial to maintain your distinctive voice amidst the noise. Your writing style is your signature—it's what makes your work resonate with readers and distinguishes you from the masses. If you find your style getting lost, it's time to refocus, innovate, and reconnect with what makes your writing truly yours.

1 Embrace Uniqueness

Your writing style is like a fingerprint—distinctly yours. If it's getting lost, take a step back and analyze what makes your writing unique. Is it your tone, your choice of words, or the themes you explore? Once identified, amplify these elements. Write about topics that you're passionate about, and don't shy away from expressing your perspective. Your authenticity will shine through and attract readers who appreciate your individuality.

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Rachel Allen

I write. I teach. I solve problems.
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As I'm continually saying to my clients, you don't need to be loud, you just need to be heard. B/c the truth is, trying to stand out in the marketplace by being loud just puts you in an arms race with Coca-Cola – you're never going to have the same reach or marketing spend as the big companies. Instead, focus on getting as crystal-clear on your own voice as you can, and speaking directly to the audience you want to listen to you, in their language. Forget about writing for an algorithm, write for *people* and the views will come.

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2 Seek Feedback

Navigating a crowded marketplace can blur your perception of your writing style. Seeking feedback is invaluable in understanding how your work is perceived by others. Reach out to readers, fellow writers, or join writing groups where you can exchange critiques. Constructive feedback can help you refine your style, ensuring it stands out. Remember, the goal is not to appeal to everyone but to resonate deeply with your target audience.

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3 Study the Greats

Every writer stands on the shoulders of those who came before. Studying the work of renowned authors can provide insights into how they crafted a distinct voice. Pay attention to their word choice, sentence structure, and rhythm. You don't want to mimic them, but rather learn from their techniques to enhance your own style. This understanding can be a powerful tool in ensuring your writing doesn't get lost in the crowd.

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Mohammad Khan

Engineer Turned Storyteller | Helping Technical Founders & Businesses Owners Build Niche Authority and Increase Revenue with Persuasive Newsletters | Avg 43.8% Open Rate
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Don't study other writers. Instead study how others write: - Lawyers - Comedians - Journalists - Tech Companies - Technical Writers - Scientists & Engineers Why? Because if you study the same people as everyone else, you'll sound like everyone else. And your writing will remain buried by others. Follow your curiosity & approach everything through a writing lens.

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4 Innovate Constantly

Innovation is key to keeping your writing style from fading into the background. Experiment with new formats, structures, or genres that can refresh your approach and intrigue your audience. This could mean adopting a new narrative perspective or integrating multimedia elements into your content. By continuously evolving, you ensure that your writing remains dynamic and engaging in a competitive marketplace.

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Meredith Kurz

Experienced Freelance Writer
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1) Research your publishers, their editors, and what they’ve recently published. Editors change, interests change : keep up. 2) Pick one, perhaps two social platforms to focus on. Currently [April 2024] Instagram is the Belle of the Ball. This could change in a millisecond. It’s glutted. If you do post consider what the benefit to your reader is, and compose accordingly. 3) Have 10-13 pieces in the pipeline at all times.: this is a numbers game. 4) Reach out to editors or pubs you’ve worked with before if you have any sort of news - but be terse - your subject line should say it all - and any content should be how you can benefit them. 5) Realize you are in sales, you are a business, and this is what businesses must do to thrive.

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5 Build Your Brand

Your writing style is an integral part of your personal brand. To prevent it from getting lost, consistently communicate your brand across all platforms. Whether it's through a blog, social media, or publications, make sure there's a cohesive voice that readers can identify as uniquely yours. Building a strong brand requires patience and persistence, but it pays off by creating a loyal readership that seeks out your distinctive style.

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6 Engage Directly

Direct engagement with your audience can reinforce your writing style's presence in the marketplace. Utilize social media, email newsletters, and public readings to connect with readers on a personal level. Share insights into your writing process, discuss the inspiration behind your work, and ask for reader opinions. This two-way communication not only solidifies your style in the minds of your audience but also fosters a community around your writing.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your writing style is getting lost in a crowded marketplace?

1

2

3

4

5

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1 Embrace Uniqueness

2 Seek Feedback

3 Study the Greats

4 Innovate Constantly

5 Build Your Brand

6 Engage Directly

7 Here’s what else to consider

Writing

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What do you do if your writing style is getting lost in a crowded marketplace?

1

2

3

4

5

6

7

1 Embrace Uniqueness

2 Seek Feedback

3 Study the Greats

4 Innovate Constantly

5 Build Your Brand

6 Engage Directly

7 Here’s what else to consider

Writing

Rate this article

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