What are the best ways to use push notifications in a multi-channel marketing campaign?

From my experience, pushing messages in a subtle way can be a great conversion strategy that contributes to the KPIs. If you believe people have added products to their carts, then sending a well-timed push message can be an effective way to convert them. However, bombarding them with a list of irrelevant messages can lead to app uninstalls. Personally, I've uninstalled many apps for this reason. But there are some effective ideas, such as: 1. Sending messages to cart abandoners 2. Notifying about new stock arrivals 3. Wishing customers a happy birthday with a coupon code 4. Offering personalized offers All of the above have shown a good conversion rate.

Timing is indeed a critical factor, and it's essential to understand your audience. Some people add products during the daytime but make their purchases in the quiet of the night. How do you deal with them? Have you ever thought about it? And if they get caught up in Instagram reels, it's even more challenging. We implemented a special timing push message for such users by introducing a 'GOODNIGHT' coupon code, and we observed a 20% increase in the conversion rate. So, as I mentioned, let's start by understanding our audience. Check your Google Analytics or the MMP you're using – you'll find every detail there and can determine when your users are most active.

Absolutely, it's fascinating how timely and context-specific messaging can be a game-changer. When your food delivery partner suggests adding a cold drink or burger for a Cricket World Cup match or when a streaming app delivers a one-liner update that lures you into the app for action – that's powerful engagement. Imagine being a retailer and having a big star like SRK associated with your brand. Sending a push notification like, "SRK wore the same T-shirt, buy it today at 50% off," could prompt a significant number of people to take action. The key is to ensure your retargeting strategy is airtight to maximize the impact of such messages.

Imagine you're a restaurant, and you want to tell your customers about a sweet discount on your brand-new dishes. Well, you can hop on platforms like Facebook or Instagram to share the news. When people see your posts, they get curious and might even visit your website to place an order because they know you exist. Now, let's talk about emails. You know how you sometimes get emails from your favorite companies? They might send you updates or exclusive deals. Well, companies can also send these cool updates using push notifications, which pop up on your device. This way, they get your attention, and you're more likely to open those emails. It's like a one-two punch to keep you engaged.

When it comes to online travel agencies, they've got a nifty trick up their sleeve. They can use push notifications to ping you with those super time-sensitive deals on flights or hotels. These lightning-fast alerts get you all excited, making you dash to their website to plan your next epic adventure. But here's the icing on the cake: if they're smart and place those handy push notifications right on their website, it's like they're handing you the key to staying in the loop with ease. So, it's a win-win – you get the best deals, and they keep you informed effortlessly.

you should tailor your push notifications to match each user's preferences. When the messages feel like they're meant just for them, it boosts their engagement and makes their overall experience better. Timing is everything too. You need to be smart about when you send these notifications. By studying user behavior and crunching data, you can figure out the perfect times to do it. The goal is to catch their attention without being annoying.