Traditional retail marketing methods are losing their impact. How will you engage your audience in new ways?
Ready to redefine consumer connections? Dive into the discussion on innovative audience engagement strategies.
Traditional retail marketing methods are losing their impact. How will you engage your audience in new ways?
Ready to redefine consumer connections? Dive into the discussion on innovative audience engagement strategies.
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Key Pointers: Traditional retail marketing methods are losing their impact WHY? was there a shift in focus, for a while even , could be (1) short quick $ (2) 'caz we all were transactional at POS (3) i'm sure there are many factors to it. we need to innovate, evolve and involve with end consumers with the involvement of technology. we need to re-orient | relook thru the lens (1) Engage, engage , engage ---> the offerings we have to offer to them, at all touch points Touch | feel |experience -- never dies. (2)establish connect with consumers, highlighting the benefits of the products from their perspective's. (3) Leverage Technology- attention span is too low , lot of distraction | over load of information. Sharp , focussed.
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Traditional retail chains must embrace personalisation in their assortments by leveraging RFM (Recency, Frequency, Monetary) analysis. While e-commerce and Q-commerce platforms have long used these strategies, brick-and-mortar stores need to follow suit. The era of blanket discounts and loss leaders is over. Retailers should utilise technology to create personalised experiences by assigning unique customer IDs and suggesting pre-built shopping carts based on individual preferences. These suggestions can be customised to the store’s live inventory, ensuring available products are recommended, preventing sale losses and improving the customer experience.
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In today's rapidly evolving retail landscape, traditional marketing methods are losing their effectiveness, making it essential to explore innovative ways to engage audiences. Embracing immersive experiences is key——picture interactive holographic displays that let customers customize products in real-time or immersive pop-up experiences where the digital world reacts to physical touch, creating a seamless blend of technology and reality. This "phygital" approach not only captivates customers but also enhances their shopping journey by offering personalized interactions and real-time engagement. By leveraging technology to create seamless experiences, retailers can foster deeper connections with consumers & ultimately drive brand loyalty.
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When traditional retail marketing loses its punch, it’s time to rethink how to connect with your audience. Go where customers are most active—social media, influencer collaborations, or content-driven campaigns. Personalization is key. Use data to tailor messages and offers that make customers feel understood. Interactive experiences like virtual try-ons, AR, and live shopping events create buzz. Leverage video engagement and live commerce to bridge online convenience with in-store experiences. In today’s post-COVID world, seamless omnichannel integration and sharing authentic brand stories are essential for deeper customer connection.
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One of the best methods for engaging your audiences, is placing Stories and Shorts widgets on your website. The idea is shoppable Stories in a vertical format that will engage your users and use the same formula like social media. A lot of publishers already use them, even helps with adding monthly revenue (subscriptions).
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Well the new way to engage audiences, I’d focus on personalizing their experience by using data to offer tailored recommendations and seamless interactions across all platforms whether they’re shopping in store, online or through social media. I’d also shift towards creating experiences that go beyond just selling like hosting events or interactive content that really connects with people. Moreover authentic storytelling and using technologies like AR or VR for product previews or AI for customer service would also play a big role. So yea I guess by these ways I can engag audiences easily.
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The best way to raise a company's retail marketing is to enhance an AI experience. With the recent developments in AI, it could potentially make it easy for company's to update their marketing according to their customers preference and interest. This is one way to get ahead of competitors.
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To engage today's audience, I’m embracing new platforms like virtual worlds and games, including Roblox, to create immersive, branded experiences that go beyond traditional marketing. By leveraging innovative technologies such as AR and VR, I provide dynamic, personalized shopping experiences. Immersive commerce allows customers to engage with products in entirely new ways. Additionally, harnessing data-driven insights ensures that my messaging is hyper-targeted, creating deeper connections with consumers through highly tailored content.
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One of the biggest changes in the marketing world is how people consume information. Gone are the days when you can bombard your audience with your offerings. Today, they want to know more. Your story, your social and environmental impact, your capacity to understand intricately what your audience needs. So, in all, 1) Highlight your brand and story, be authentic 2) Deliver highly personalized shopping experiences, don't market to everyone 3) Have two-way communication with your audience, encourage customer engagement 4) Partner with influencers who align with your brand to generate authentic connections And lastly, continuously listen to your customers and make the necessary changes.
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While traditional retail remains strong in Nigeria and Sub-Saharan Africa, enhancing its appeal with digital engagement can bring fresh excitement. Incorporating digital into traditional retail can be highly effective: Digital displays and kiosks: Offer personalized recommendations and product demos. AR-enhanced shopping experiences: Let customers virtually try on products. Loyalty programs via mobile apps: Strengthen customer retention. Social media activations: Encourage in-store engagement linked to online campaigns. Geo-targeted promotions: Push exclusive offers through mobile alerts when customers are near or in-store. Balancing both channels will drive impactful shopper engagement.
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