How do you share your startup's success with others?

2 Choose your channels and audiences

Next, you need to decide where and with whom you want to share your success. There are many channels and platforms you can use, such as your website, blog, newsletter, social media, podcasts, webinars, events, press releases, or case studies. Each channel has its own tone, format, and reach, so you need to tailor your message and style accordingly. You also need to consider who your target audience is for each channel, and what they care about. For example, your customers might be interested in how your success benefits them, while your investors might want to see how you are achieving your milestones and goals.

3 Tell a story and show emotion

One of the most effective ways to share your success is to tell a story and show emotion. Stories are more engaging, memorable, and relatable than facts and figures, and they can help you connect with your audience on a deeper level. You can use stories to show how your success solves a problem, creates value, or makes a difference for your customers, partners, or community. You can also use stories to show your journey, challenges, and learnings along the way, and how you overcame them. Showing emotion can also help you convey your passion, enthusiasm, and gratitude for your success, and make your audience feel invested in your startup.

4 Be humble and authentic

Another important tip to share your success is to be humble and authentic. No one likes a bragger or a faker, so avoid exaggerating, embellishing, or hiding the truth about your success. Instead, be honest, transparent, and respectful of your audience and your competitors. Acknowledge your mistakes, failures, and limitations, and how you are working to improve them. Give credit to your team, mentors, supporters, and customers, and show appreciation for their contributions and feedback. Be consistent and aligned with your brand values and mission, and don't compromise them for the sake of popularity or publicity.

5 Provide value and invite feedback

Finally, when you share your success, you should always provide value and invite feedback. Providing value means that you are not just bragging or selling, but offering something useful, helpful, or inspiring to your audience. For example, you can provide insights, tips, lessons, or resources that can help them achieve their own goals, or solve their own problems. Inviting feedback means that you are not just talking, but listening and engaging with your audience. For example, you can ask questions, solicit opinions, encourage suggestions, or request testimonials from your audience. This way, you can show that you care about their needs, preferences, and experiences, and that you are open to learning and improving.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?