How do you measure communication goals with assessments and tools?

1 Communication Goals

Communication goals are the desired outcomes or objectives that you strive to achieve through your communication. These can be related to personal development, career advancement, or organizational success. For example, you may want to persuade your audience to take action or change their opinion, inform them of a new product or policy, build trust and rapport, resolve a conflict or negotiate a deal, motivate and inspire a team or employees, or express your ideas and opinions clearly and confidently. Communication goals can be short-term or long-term and depend on the context, purpose, and audience of your communication. To ensure that your goals are effective, make sure they are SMART: specific, measurable, achievable, relevant, and time-bound.

2 Communication Assessments

Communication assessments are tools that can help you evaluate your communication skills and competencies, identifying your strengths and weaknesses, communication style, and areas for improvement. These assessments can be self-administered or conducted by a coach, trainer, or manager, and can range from informal to formal, depending on the level of detail required. Examples of communication assessments include the Communication Style Inventory, which helps you determine your dominant communication style; the Communication Skills Test, which provides a score and report on your communication proficiency; and the Communication Feedback Survey, which allows you to gain insights into how others perceive your communication.

3 Communication Tools

Communication tools are resources that can help you plan, prepare, deliver, and evaluate your communication. These tools can be digital or physical, depending on the type and mode of communication. For example, a communication plan template can help you outline the key elements of your communication and ensure it is aligned with your purpose and objectives. A communication skills checklist can help you review your communication skills and identify best practices for effective communication. And a communication analytics dashboard can help you measure and monitor your communication performance and impact. With these tools, you can measure your communication goals and enhance your skills to communicate more effectively in any situation. Ultimately, this will enable you to achieve your desired outcomes.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?