How do you find the most profitable segments for your business?

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Finding the most profitable segments for your business is a key challenge for any marketer. You want to identify and target the customers who generate the most value for your brand, while avoiding wasting resources on those who don't. But how do you do that? In this article, you'll learn how to use marketing analytics to segment your customer base, measure their profitability, and prioritize your marketing efforts.

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