How do you evaluate your CMS content?

Relevance: Check if the content is still relevant to your audience and aligns with their needs and interests. Accuracy: Verify that the information is accurate, up-to-date, and free from errors or outdated data. Engagement: Analyze how engaging the content is. Look at metrics like time on page, bounce rate, and social shares to gauge how well it resonates with your audience.

User-friendliness has at least two facets: reading level and accessibility. Keeping the reading level at a grade-level between 6-8 ensures that most folks can understand it. As for accessibility, this means working with developers and product managers to ensure that content authors can manage important context like image alt text, headings, navigation, etc. to support the experience for assistive technology (e.g. screen reader) users.

It involves going through all the content on a website or platform to see what's there, what's useful, and what needs to go. It helps figure out what content is performing well and what needs improvement, so you can make your site more organized, engaging, and effective.

To evaluate CMS content uniquely, consider it as part of a dynamic ecosystem rather than static assets. Assess how each piece supports user journeys across the site, identifies with personas, and contributes to long-term engagement. Instead of focusing solely on immediate performance metrics, evaluate content longevity—its adaptability to new trends and its potential for repurposing. Emphasize cross-functional impact, how effectively does it support SEO, team workflows, and personalization potential? This approach turns content into an evolving asset, adapting to both market and audience shifts.

A content audit is like a thorough health checkup for your website's content. It involves carefully assessing every piece of content in your CMS, from blog posts and articles to images and videos. By doing this, you can understand what's working well, what needs improvement, and what content might be outdated or irrelevant. The insights gained from a content audit can guide you in making informed decisions about content strategy, optimization, and overall user experience. It's an essential step in maintaining a healthy and effective online presence.

A content audit is a process of analyzing and evaluating the content on a website. It involves identifying, organizing, and analyzing the content to determine if it is meeting the business objectives and discover opportunities to leverage content to meet the goals. A content audit can help you evaluate your content marketing strategies, improve your site reach with effective SEO techniques, and streamline and improve your content marketing efforts. It is an essential part of any content strategy

Be sure to analyse how your existing users are engaging with your content. It's likely to follow the Pareto Principle which means that 20% of your content is providing 80% of the value. Is your experience cluttered with out of date irrelevant content that you can reduce? What content are your visitors seeking out and where the gaps?

User feedback, usability testing, and content audits help identify areas for improvement and ensure alignment with organizational goals and audience needs. Regular monitoring and analysis of content performance using analytics tools also play a crucial role in optimizing content strategy and driving continuous improvement.

Evaluating your CMS content involves key steps: Start with a thorough Content Audit to assess content's relevance, accuracy, and performance, checking for outdated info and SEO compliance. Use analytics review to track user engagement, identifying high-performing content and areas for improvement. Gather stakeholder feedback from content creators, marketers, and IT to gauge content effectiveness and CMS usability. Analyse the Content Value Chain to see how content moves from creation to publication, ensuring sustained results. Lastly, ensure your content aligns with Governance Compliance standards. This systematic review keeps your CMS content effective and aligned with goals. 🚀

I'll assess the content engagement metrics like page views, time spent on page, bounce rate etc. as these will help me in knowing the content popularity and user interaction. Monitoring SEO performance will help in measuring content visibility and searchability. Also, I'll analyze the user feedback through comments and social media responses/shares as it gives insights into user preferences. I'll also ensure that the content remains current and informative by auditing the content periodically.

During preparation for a content audit you should define clear goals, such as organizing content for a new CMS, Migration strategy for existing content, eliminating redundant content, or assessing SEO effectiveness. The audit includes deciding what content to include, considering a comprehensive or partial inventory, and determining whether to list each item or provide summaries. Facets, such as URL, headline, intended audience, and content summary, are defined for capturing data. An inventory is created using tools like web-scraping or manual entry.

Preparing for a content audit involves several key steps: Define Objectives: Clearly outline the goals of the audit. Are you focusing on improving SEO, enhancing user experience, or aligning content with business objectives? Identify Scope: Determine which parts of your CMS content will be audited (e.g., blog posts, product pages, landing pages). Gather Tools and Resources: Use tools like Google Analytics, SEMrush, Ahrefs, or Screaming Frog for data collection and analysis. Create an Inventory: Compile a list of all content assets. This may include URLs, meta descriptions, content types, and performance metrics. Assemble a Team: If necessary, gather a team of content creators, SEO specialists, and analysts to assist with the audit.

Closely examining your Google Search Console data will tell you how well your content is performing in organic searches. Before anything else, you should do a full assessment of the data to find out what content is being found, what content is being overlooked by Google, and what content you may recognize is missing.

When evaluating CMS content, consider the following factors: relevance and accuracy, clarity, engagement, accessibility, SEO, and feedback & analytics. Ensure that the content aligns with your website, is reliable and up-to-date, easy to understand, accessible to all users, and optimized for search engines. Gather feedback and track performance metrics to adjust content as necessary.

Conducting a content audit involves several steps: Collect Data: Use tools to gather data on content performance, including page views, bounce rates, and engagement metrics. Evaluate Content: Assess each piece of content based on criteria such as relevance, quality, accuracy, and performance. Categorize Content: Sort content into categories such as high-performing, underperforming, outdated, and irrelevant. Analyze SEO: Review content for SEO factors such as keywords, meta tags, and internal linking.

You should group your content based on how it is relevant to your customer's journey. When you group it based on your customer's AWARENESS, CONSIDERATION, and DECISION, you will be able to recognize whether there are gaps in your content, and if you are properly guiding your customer along their buying and decision-making process. For the AWARENESS level you should have content that talks about the problem and their future self. For CONSIDERATION, you should educate, show options, and demonstrate your expertise. For the DECISION level, provide details, differentiate yourself, benefits, and proof.

To conduct a content audit in a CMS, compile all existing content, evaluate for relevance and quality, update or remove outdated material, optimize metadata, and identify content gaps for improvement.

It is important to categorize content based audience engagement, High SEO values, Popular content areas, classification of content based on articles, FAQs etc.. Prioritizing content based on the user journey and identifying outdated or redundant material for removal or updates further ensures effective content management.

After evaluating the content, prioritize and categorize it to decide what actions to take: High-Priority Content: Content that performs well, is relevant, and aligns with business goals. Consider optimizing and promoting this content. Underperforming Content: Content that has potential but needs improvement. Analyze why it’s underperforming and develop a plan for enhancement. Outdated Content: Content that is no longer relevant or accurate. Update or rewrite this content to keep it current. Irrelevant Content: Content that no longer aligns with your business objectives. Consider removing or archiving it.

AI in Kontent.ai enhances CMS content management by leveraging AI for prioritising and categorising content, ensuring efficiency and consistency. This AI analyses content to determine relevance and performance, automatically tagging and organising it based on criteria like topic or audience. It suggests updates or identifies gaps by analysing user engagement and content lifecycle, ensuring high-priority content is current and accessible. Additionally, AI-driven insights help enforce brand and content guidelines, simplifying governance. This dynamic approach allows for a responsive content strategy that aligns with organisational goals and user expectations, making content management more streamlined and effective.

Implementing and monitoring the results of your content audit involves: Create an Action Plan: Develop a detailed plan for updating, rewriting, or removing content based on your findings. Assign tasks and set deadlines. Implement Changes: Make the necessary updates or changes to the content. Ensure that updates are consistent with your brand guidelines and SEO best practices. Monitor Performance: Track the performance of updated content using analytics tools. Look for improvements in metrics such as traffic, engagement, and search rankings. Regular Audits: Schedule regular content audits to ensure ongoing optimization and alignment with your goals.

Few CMS provide out-of-the-box solutions for monitoring the content audit. Also, if the CMS is hosted on any Cloud like Azure, AWS, GCP, etc, we can also leverage cloud-based tools to monitor content audits.

Define Goals & KPIs – Set clear objectives (e.g., improve SEO or user engagement) and establish metrics to measure success. Create a Content Inventory – Gather all URLs and key data, like titles and publish dates, for each content piece. Evaluate & Categorize – Review each item’s relevance, accuracy, and SEO, then label as "Keep," "Update," "Rewrite," or "Delete." Implement Changes – Update, optimize, or remove content as needed, focusing on high-impact items. Monitor Performance – Use tools like Google Analytics to track KPIs, and review results periodically to adjust your strategy.

A content audit is essential because it: Improves SEO and Organic Reach – Optimizes content for search engines, boosting visibility and attracting more organic traffic. Enhances User Experience and Engagement – Ensures content is easy to navigate, relevant, and valuable, keeping users engaged. Increases Content Relevance and Effectiveness – Aligns content with current business goals and audience needs, maximizing its impact. Identifies Gaps and Opportunities – Highlights areas for creating new content or repurposing existing content to fill audience needs. Streamlines Content Management – Helps in organizing and managing content effectively, reducing redundancy and keeping the website up-to-date.

Content Strategy: Ensure that your content audit aligns with your overall content strategy and business objectives. Adjust your strategy based on audit findings. User Experience: Consider how changes will impact user experience. Focus on providing value and improving navigation and readability. Competitive Analysis: Analyze competitor content to identify industry trends and gaps in your own content. Compliance and Accessibility: Ensure content complies with legal and accessibility standards, such as GDPR or ADA.

Establishing a continuous cycle of feedback, analysis, and improvement creates a dynamic content strategy that evolves with user needs, keeping the content relevant and valuable. It helps businesses ensure their content remain effective and supports audience's needs and contributes to overall success.