Learn how to use feedback from your customers, prospects, partners, and competitors to adjust your affiliate marketing strategy and increase your performance and results.

Surveying your affiliates of your affiliate program or network is a great way to improve your affiliate offerings. Too many affiliate managers operate in a vacuum where they don’t really hear from their affiliates. It’s because they don’t talk to them on the phone very much. You have to be overly friendly and outgoing to get responses from your affiliates in your affiliate program. But if you are extremely proactive, you can build amazing relationships with the affiliates.

Last updated on Jul 9, 2024

How can you use feedback to adjust your affiliate marketing strategy?

Affiliate marketing is a popular way to earn passive income by promoting other people's products or services. But how do you know if your strategy is working? How do you optimize your campaigns to reach the right audience and increase conversions? The answer is feedback. Feedback is the information you get from your customers, prospects, partners, and competitors that helps you understand their needs, preferences, and behavior. By using feedback, you can adjust your affiliate marketing strategy to improve your performance and results. Here are some ways to use feedback to adjust your affiliate marketing strategy.

1 Analyze your data

One of the most important sources of feedback is your own data. You can use various tools and platforms to track and measure your affiliate marketing activities, such as clicks, impressions, conversions, sales, commissions, and revenue. By analyzing your data, you can identify what works and what doesn't, what channels and platforms generate the most traffic and conversions, what products and offers resonate with your audience, and what areas need improvement. You can also use data to test different variables, such as headlines, images, copy, landing pages, and calls to action, and see how they affect your outcomes. By using data, you can adjust your affiliate marketing strategy based on evidence and facts.

Add your perspective

Angel Pabon

Alert: Traffic Quality Index Below 5/10? Optimize Campaigns Now! | Free Audit to Enhance Performance & Block Fraudulent Traffic.
Report contribution
Imagine your data is like a treasure map, and you're the pirate hunting for hidden treasures. I've learned that by keeping a close eye on my data, I can uncover valuable insights about my digital marketing efforts. I track clicks, impressions, and more, which tell me what's working and what's not. It's like a secret code that reveals which strategies are successful. When I test different things like headlines and images, I'm like a scientist experimenting in a lab. This data-driven approach helps me adjust my strategy based on real evidence, making me a smarter digital marketer.

Like

2 Collect customer feedback

Another valuable source of feedback is your customer feedback. You can collect customer feedback through various methods, such as surveys, polls, reviews, testimonials, ratings, comments, emails, and social media. By collecting customer feedback, you can learn more about your audience's needs, wants, problems, and expectations. You can also get insights into their satisfaction, loyalty, and advocacy. By using customer feedback, you can adjust your affiliate marketing strategy to align with your audience's preferences and values. You can also use customer feedback to create more engaging and relevant content, offers, and messages that address their pain points and goals.

Add your perspective

Mia Fileman

Marketing strategist and founder Campaign Del Mar | Marketing training for founders and teams | FAMI CPM
Report contribution
Create a system that makes it easy to collect feedback from your affiliates. This can be as simple as a LinkedIn group for your affiliates to share their experiences and suggestions. Feedback is only as good as what you do with it, so make sure to be regularly listening and tweaking. The more you send the message loud and clear that feedback is taken on board and listened to, the more your affiliates with willingly give it.

Like

3 Monitor your competitors

A third source of feedback is your competitor feedback. You can monitor your competitors' affiliate marketing strategies by using tools and techniques such as keyword research, SEO analysis, social media listening, content audit, and competitor analysis. By monitoring your competitors, you can learn from their strengths and weaknesses, their best practices and mistakes, their unique selling propositions and gaps, and their trends and innovations. By using competitor feedback, you can adjust your affiliate marketing strategy to differentiate yourself from the crowd and offer something better and more valuable to your audience. You can also use competitor feedback to identify new opportunities and niches in the market.

Add your perspective

4 Seek partner feedback

A fourth source of feedback is your partner feedback. You can seek partner feedback from the merchants, vendors, networks, or platforms that you work with as an affiliate marketer. By seeking partner feedback, you can build trust and rapport with them, get access to more resources and support, and get updates on their products, services, policies, and programs. By using partner feedback, you can adjust your affiliate marketing strategy to comply with their requirements and expectations, to leverage their benefits and incentives, and to optimize your collaboration and communication with them.

Add your perspective

Evan Weber

Ready to SCALE in 2025? Partner with a proven digital marketing expert to optimize your budgets and strategies for guaranteed results. Let’s make it happen! 📈 Contact me today to discuss: evan@experienceadvertising.com
(edited)
Report contribution
Surveying your affiliates of your affiliate program or network is a great way to improve your affiliate offerings. Too many affiliate managers operate in a vacuum where they don’t really hear from their affiliates. It’s because they don’t talk to them on the phone very much. You have to be overly friendly and outgoing to get responses from your affiliates in your affiliate program. But if you are extremely proactive, you can build amazing relationships with the affiliates.

Like

5 Implement feedback loop

The final step to use feedback to adjust your affiliate marketing strategy is to implement a feedback loop. A feedback loop is a process of collecting, analyzing, and acting on feedback in a continuous and systematic way. By implementing a feedback loop, you can make sure that you are always learning from your feedback, making changes based on your feedback, and measuring the impact of your feedback. By using a feedback loop, you can adjust your affiliate marketing strategy to keep improving your performance and results over time.

Add your perspective

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

Sana Masood

Affiliate marketing | Digital Marketing | Product Marketing | Email Marketing
Report contribution
By examining affiliate input and performance statistics, use feedback to improve your affiliate marketing approach. Find affiliates that perform well and try to emulate their strategies. To enhance cooperation, respond to any problems or queries brought up by affiliates. Based on comments regarding interaction and conversion rates, improve promotional content. To better encourage affiliates, modify commission structures. Review and respond to input on a regular basis to maintain flexibility and improve the efficacy of your plan.

Like

How can you use feedback to adjust your affiliate marketing strategy?

1

2

3

4

5

6

1 Analyze your data

2 Collect customer feedback

3 Monitor your competitors

4 Seek partner feedback

5 Implement feedback loop

6 Here’s what else to consider

Digital Marketing

Rate this article

Thanks for your feedback

More articles on Digital Marketing

More relevant reading

How can you use feedback to adjust your affiliate marketing strategy?

1

2

3

4

5

6

1 Analyze your data

2 Collect customer feedback

3 Monitor your competitors

4 Seek partner feedback

5 Implement feedback loop

6 Here’s what else to consider

Digital Marketing

Rate this article

Thanks for your feedback

Explore Other Skills