How can you tailor presentations to the CEO's interests?

Use Visuals Effectively: Utilize visuals such as charts, graphs, and infographics to convey complex information quickly and clearly. CEOs often appreciate visual representations that provide a snapshot of key data points and trends. Be Concise and to the Point: CEOs are busy individuals with limited time. Keep your presentation concise, focused, and directly to the point. Avoid unnecessary details and get to the key insights and recommendations swiftly.

Understand the CEO's Priorities: Research and understand the CEO's strategic priorities, goals, and challenges. Consider the industry trends, market conditions, and organizational objectives that are particularly relevant to the CEO's role.

Focus on Key Metrics: Highlight key performance indicators (KPIs) that matter most to the CEO. Whether it's revenue growth, market share, customer satisfaction, or other critical metrics, center your presentation around the data that reflects the company's success. Customize Content: Tailor the content of your presentation to address the CEO's specific interests and concerns. Avoid generic information and focus on aspects that directly impact the CEO's decision-making process.

Spend time to research the company's annual report. Presenting the annual report is the showtime event in most CEO's calendars. An immense amount of work, detail and planning goes into producing the annual report. In this document the CEO, Chair and Board are telling you; -What their goals and objectives are -What the strategy and culture is to achieve those -The problems that are keeping them up at night It is a valuable document that needs to be studied before meeting a CEO

CEOs are looking at the big picture, new developments, future trends, and risks or blind spots (financial, reputation etc) they may have missed. Be concise, direct, and clear. Of course, if you know the CEO is passionate about sustainability for example, or talent development or diversity, referencing these would help. Ultimately however, we are all interested in dealing with genuine, trustworthy and credible people, so do your research, prepare well, back up claims with data and numbers, be authentic, and know your value, because if a busy CEO agrees to meet with you, it means you have something to offer.

Research your Audience and get to know them: Majorly I start by researching the CEO's background, the company's objectives, and the industry landscape. This helps me craft presentations that directly address their concerns and goals. Now since it is the CEO, It means there are certain goals and objectives the CEO will have for the company. Knowing and understanding the CEO helps you meet those needs.

One thing that is very important while you are presenting to the leadership is knowing what is expected from the presentation. Identifying the right questions, measuring the right KPIs, and keeping the presentations distraction-free and to the point will make decision-making easier for the CEO and will save your day. Giving more than what is needed may distract the CEO.

Recognize the CEO's Priorities: Find out what the CEO considers to be the strategic priorities, objectives, and difficulties. Public declarations, yearly reports, or internal communications can all provide this information. Emphasis on Key Metrics and goals: CEOs frequently value succinct information that has a clear connection to both corporate goals & (KPIs). Emphasise indicators that show the results of your projects and correspond with their strategic aims. Comply with Corporate Strategy: Make sure that the presentation complies with the company's overarching plan. Explain in detail how your initiative or plan advances the long-term objectives and vision of the business.

I agree, but other things to consider include: - the current economical state of the industry - the current political circumstances - the influence of changes affecting the future, including legislative changes, technology changes, like AI, and disruptive business models from new competitors, etc.

-Set the context at the beginning, no one wants to jump on the problem - Start with history, current situation, probable solution and conclusion format.

Framing the presentation by defining the purpose and agenda as well as setting a timeframe for the presentation is important. The CEO may have multiple presentations to sit through. Thus, we need to present in a succinct and impactful manner in order to leave a strong impression.

Cfocus on delivering content that resonates with the CEO's interests (Key Takeaway), such as key performance indicators, financial insights, market trends, and innovative strategies that directly impact the company's growth.

let’s say you work for an FMCG company and you need to present a proposal to your board to eliminate the use of unsustainably sourced palm oil from all of your products because your brand’s reputation is under increasing scrutiny and sales are starting to slide Why and how sales have declined The alternatives to palm oil Logistical details and profitability of each alternatives The different phases of the switch-over Tips to Integrate Strategic Storytelling into your Business Presentations 1.Keep your strategic storytelling real 2.Create tension to make your solution persuasive 3.People don’t buy products, they buy better versions of themselves 4.Know who you’re talking to 5.Have a clear structure when using strategic storytelling

People love a great idea, but what they love even more is a compelling story illustrating with background the brilliance of the “ Great Idea” . For a CEO presentation, focus on : 1. What is the big problem and why so? 2. Why does it make compelling business sense to address that issue? 3. What is ur “Great Idea”? 4. Tie the above 3 points in a clear and verbally illustratative narrative with why ur idea will work! 5. Call out risks and concerns if any 6. End with cost benefit analysis and high level action plan 7. Engage with senior leadership members prior to CEO’s meet so they endorse ur idea in the meeting. 8. Conclude with a short story of a personally led successful project reinforcing ur commitment. Best of luck

One way to capture the CEO's attention is by customising the presentation content to showcase how the proposed strategies or solutions align with the CEO's vision, demonstrating a clear understanding of their priorities and how the proposed initiatives contribute to achieving them. Now the Presenting this, You create it in such a way it tells a story and the CEO can be able to connect with it.

I leverage my expertise in presentation design to create visually compelling slides that tell a cohesive story. This includes using data visualization techniques, infographics, and persuasive storytelling elements to engage and maintain their attention.

-Less data and good data is the key. -Remove the assumptions, rather talk them out -Only few important metrics at high level works at CIO level

In my experience, the first 2 to 3 minutes of your presentation is critical. That’s the time it takes to keep or lose your audience. Practicing helps a great deal in refining your pitch, the tone and the specific detail you want to emphasise, to gain attention. Once you have crossed the 2 minutes and managed to keep your audience, make it conversational. Seek feedback instead of just going on and on. Don’t be afraid of questions that you may not have an answer for. Look at it as an opportunity for a follow up. Most importantly, validate the data or information that you put in are factual by reviewing with peers and mentors before the session.

Practice helps you improve and build excellence, as you practice you get to refine your presentation. One way I do that I by presenting to my colleagues at the office. or some friends.. at least 2 or 3 persons. As my Mentor would say "Give it to a 3rd eye"

- Use at most 10 slide for 30 mins of presentation - lesser the better - Avoid repeating the same data in all slides - Practice till you don't have to see the slides again

Make it a Conversation not a Presentation: Put in time to listen! CEOs are knowledgable and opinionated. They have got to where they are by winning trust and proving to people they have great ideas. Put lots of places in your presentation that give the CEO an opportunity to voice their thoughts and feedback. Keep it engaging.

It’s important to focus on how the content of your presentation contributes to achieving or improving the organisations key performance indicators