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Getting rejected by investors can be frustrating and discouraging, especially if you have a great idea and a solid business plan. But don't give up hope. Sometimes, you can persuade investors to give your pitch a second chance if you follow these tips.
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The first step is to understand why the investors turned you down. Was it because of your product, your market, your team, your financials, or something else? Ask for honest feedback and listen carefully. Don't argue or defend yourself, just thank them for their time and input. You might discover some valuable insights that can help you improve your pitch or your business.
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One effective way to persuade investors to give your pitch a second chance is to demonstrate significant progress or changes since the first pitch. This could involve refining your business model, gaining traction with your target market, or even bringing on a seasoned advisor or team member. For example, I've seen a startup initially fail to secure funding but then returned to investors with improved user acquisition numbers and a clearer monetization strategy. They also incorporated feedback from the first pitch to refine their presentation. This demonstrated to investors that the team was capable of learning and adapting, and the startup was more poised for success than previously thought
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When re-approaching investors who initially declined your proposal, it’s vital to understand and address their specific concerns. Demonstrate substantial progress in your business, whether through product development, market traction, or financial stability. Your revised pitch should not just rehash old points but present a transformed narrative with compelling new developments or partnerships that align with the investors' interests. Approach with confidence and data-backed clarity, ready to counter skepticism. Building rapport and respecting their initial decision are crucial. The aim is to convincingly illustrate that your venture has evolved, making it an irresistible opportunity.
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In my experience, no starts with a point of view given by the investor. At many instances, it’s an opportunity for you to understand how you can deal with things in a different way.
It might not align with the same thought process you had but can give you a new insight.
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You don't persuade any investor to give you a second chance. You build a fast growing, profitable business that they'll have the privilege to invest if you let them.
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Dose of reality:
-Odds of getting a second chance in timeframe you require are low. Redirect energy to a new investor
-If you listened to the pitch questions and honestly assessed your responses, you already know why they turned you down
-Most investors will not give an answer because if you become successful they don't want to go on record as turning you down
"You're too early stage for us." Too high risk, no revenue or path to revenue, comps have failed, no one on the team is a bright enough star to bet on
You likely didn't answer the basic question "When will I get my money back and at what rate of return?" Go to the next investor with a plan that shows 10x+ return in 5 years. Get that investment and they'll come knocking
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Every "NO" gets you closer to a "YES." It's easy to feel offended when you get a "NO" but the reality is that every "NO" gets you closer to a "YES." Put your ego aside and ask specific feedback. Not just feedback ask specific questions such as:
- What KPIs would you need to see to get a "YES"
- What are 3 things the businesses you do invest into have in common?
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You never get a second chance to make a first impression. If investors are not interested in your pitch deck move on. Find out the reasons and correct them for the future presentations. Don't rely on the pitch deck too much. Investors do not pay that much attention. They feel it's all hype. Talk to them. Explain who you are, where you are going and how you will get there. Tell them how they will make money. Build trust with them or you will never get the check.
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I appreciate why this first step is here, but honestly, it is difficult to get to the real reasons they said no. They may have said something to you or given some advice, but you will never know whether it is the real reason they passed on your opportunity. One way to keep this from happening is in the way you give your pitch in the first place. If you are "pitching" and not in a great conversation, asking about their thoughts and seriously interested in their feedback, then why would they be invested in telling you what they really think? Be authentic and real with them and they will be more authentic and real with you. Consider every investor conversation as a way to get incredible insight. Learning is your best advantage.
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Today almost all companies sell a commodity they believe to be unique, but is not. In reality, consumers today can buy anything online without ever having to speak with a company representative or visit a store. Therefore, your company's product will likely not impress investors who see many product pitches. What will impress investors is your leadership capacity to communicate a clear business mission supported by an authentic plan. A plan that differentiates you against competitors & showcases your organization's activities & understanding of the customers you will supply & support to ensure sustainable revenue growth & differentiate your brand & build more than a transactional relationship with the clients and communities you serve.
Once you know the reasons for their rejection, you can work on addressing them. For example, if they said your product was not unique or innovative enough, you can show them how you differentiate yourself from your competitors or how you solve a real problem for your customers. If they said your market was too small or saturated, you can demonstrate how you can reach a larger or niche audience or how you can create a loyal fan base. If they said your team was not experienced or qualified enough, you can highlight your skills, achievements, and passion or how you can hire or partner with experts.
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Yes you should address their concerns, but you want THEM to indicate what would alleviate that concern in their mind. For instance, going from 1 to 2 customers does improve traction, but it might not be enough in their eyes. Ask them "what would make you excited enough here to invest?"
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In my experience the investor may not be an expert in the domain …so your USP or technical details may be jargons for them… so understand their concern and accordingly customise your deck to the target audience try to clarify …. If they get it right and if their feedback or ideas add value then try to review and see their concerns and your new solutions may turn out as an opportunity as well…
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Il serait judicieux de comprendre les points saillants les ayant conduit à dire non et voir leur pertinence. S'agissant d'un public averti, leurs remarques peuvent s'avérer d'une aide précieuse pour améliorer certaines points de votre offre que ce soit en termes de stratégie, de produits, de go to market, de clients...
Les prendre en considération pourrait être déterminant pour une réussite future de votre projet et surtout leur montrer que vous avez un sens d'écoute aigu et que vous savez prêter oreille aux bons conseils.
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The best way to get a second chance with investors is to ask what progress they would like to see you make before considering the deal again.
Then, go out and make that progress or hit that milestone. When you do, give them a call back for a meeting to update them on your progress and tell them that you met the goal.
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To attract serious public and private investors in the long term, you must:
-1) Have a Socio-economic Impact Project in order to ensure very long-term sustainability.
-2) Have a global vision that allows investors, whatever their professional background, to understand you easily.
-3) Your Project must be a Short, Medium, Long term Guarantee, that is to say which affects all sectors of activity: Primary, Secondary, Tertiary.
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Persuading #investors to give your #pitch a second chance:
Don't take rejection personally.
Ask for specific #feedback on their concerns.
Address concerns head-on.
Highlight #progress since the last pitch.
Leverage any new #data or validation from partners/customers that strengthen your case.
Be willing to adapt your business #model or strategy based on investor feedback.
If certain #skills were lacking, bring on advisers and partners to fill gaps in experience.
#Persistence and #passion pay off.
Take feedback with grace and humility will be remembered.
Tell a compelling #story around lessons learned from the rejection and how it made you stronger.
Choose the right investors. Not all VCs are experts in your startup.
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Selling is giving people what they want. It’s that simple. Their objections are telling you don’t understand how your product / service is what they want. If you can’t answer their concerns then your product / service is not for them.
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Sometimes, a pitch goes south for various reasons, whether it's on the professional or personal front for both the pitcher and the investor. In those moments, it's cool to take a step back, let the day pass, and focus on making your product better. Do some market research, figure out why your potential investor didn't vibe with your idea as much as you did.
Investors are a bit like school principals—they gossip within their circles. So, even if you didn't impress one, it's not the end of the world. Use that time to transform your idea into a full-blown product that's making a real impact. By the time you meet the next investor, they might hear about your idea not as a mere concept but as a game-changer in the making.
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I have attended many pitches which are basically rehashed and repeated scripts. Understand what makes your investor tick, why is he interested in your startup and why did he pass in the first round is highly critical to turn a no into a yes. Backing up your new developments with actual data and achievements is also important to address the concerns in the first round with concrete actions.
Don't disappear after getting a no. Keep in touch with the investors and show them that you are making progress and achieving milestones. Send them regular updates on your product development, customer feedback, revenue growth, or any other relevant metrics. Show them that you are taking their feedback seriously and that you are improving your pitch and your business. This will help you build trust and credibility and show them that you are persistent and committed.
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We crafted the ideal investor update mail. All investors we talk to, are being added to our CRM into the Investor list. The update mail goes out ONCE A MONTH and at the exact same date.
Here are some vital tips for a good mail:
- no big visual distractions; keep the formatting almost plain
- I tell them how long the read is in the first line - 2 min
- headings in the mail: highlights, lowlights, product/marketing update, funding update and special thanks
- 2-3 bulletpoints in each section are sufficient
- close the mail with a reminder of what your startup does (2 sentences, include sth visionary)
- ask for replies and include your calendly
Usually investors don't proactively answer to a mail like this - but they see your name + hustle.
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When I started as an associate in the venture capital industry the General Partners in the fund I worked at backed a founding team at seed that came back to them every 6 months over an 18 month period.
Each time periodically showing they had outperformed the Key Performance Indicators of what they said they would achieve.
That company has gone on to become a unicorn.
It taught me two important lessons. Firstly, think carefully about whether the person that said „no“ is worth coming back to; do you really want that yes badly enough and are they a meaningful enough person in your building journey. Then send the updates. Secondly, that a „no“ can be a „no, not right now“ and that persistence with meaningful traction can eventually pay off.
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This is an important one. Building and maintaining your (future) investor network is never a bad idea. The best way to get a foot in the door again is by sharing relevant (!) updates showing clear progress, optimally addressing previous concerns. Even if this doesn't suffice and you do not get another chance for this specific venture, you might find yourself building another venture at a later point and if you managed to stay in touch, this will help you greatly. A lot of investors know other investors and even if the investor you previously spoke to might not be a good fit, there's a good chance they'll know folks that will be relevant to you that they can and will intro you to!
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In my experience, closing a deal within ONE pitch is both rare and hard. So first, don’t get discouraged if you “failed” the first pitch. Just like finding co-founders or your life partner, good things take time. That’s where constant follow ups come into play. It demonstrates your professionalism, determination. It also allows investor to learn more about the stuff you are building, the industry you are in and most importantly shows them the progress of startup growth. All of these increase odds for eventually closing the fundraising deal.
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While founders find it difficult to get the right investor for their startups, the same is happening for investors. Because they also need some amazing startups to invest their money to seek great ROI. But in this entire process, the most important thing is to know your investor well. And suppose identified potential investors rejected a pitch. In that case, founders should surely reach out to investors after a certain period with some prime updates in terms of number of customers, repeat users, growth in revenue or profitability. This will create an interest among the investors to have another look at the shared pitch.
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The only thing that can change their mind about their original "no" is showing something surprising in that next investor update. One way to do this is to share something that surprised you. Highlight something that you have learned, specifically something YOU GOT WRONG. Explain why you know it, how it felt to learn this, and what it means to your new direction. Not only are you showing up like someone who has an effective relationship with reality (always a plus in anyone I want to do business with), this gives you a chance to explain your critical thinking and rigorous, systematic approach to de-risking your business model. Showing high competence in the early-stage work of learning is your only chance to get another chance.
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Stay engaged even after hearing a "no." Maintain regular communication with investors, showcasing your progress and milestones. Strike a balance between presence and space; share updates on product development, revenue growth, and other relevant metrics, but also infuse your messages with qualitative insights.
Remember, a "no" could be due to cognitive or emotional reasons. Address these by offering qualitative information, aligning it with the investor's interests or themes they resonate with. Keep the connection alive through meaningful updates and a touch of personalization.
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Yeap, Resilience is key in the world of fundraising. Even after a 'no,' staying connected with investors through updates on progress and achievements showcases dedication. Building trust over time can turn rejections into opportunities. One 'no' brings you near to one 'yes' 😉
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this is how we did it multiple times: Address feedback, show progress, refine pitch, present updated financials, and engage in personal follow-up to demonstrate commitment and confidence.
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Whether the answer is YES or NO, it's essential to continue building trust and credibility. It's not just about a one-time call or email; you need to nurture these relationships. It's important to not only seek benefits for yourself but also to give back.
After you have addressed their concerns and followed up with updates, you can ask for another opportunity to pitch them again. Don't be pushy or desperate, but be confident and respectful. Explain how you have improved your pitch and your business since the last time and why you think they should reconsider investing in you. Remind them of the value proposition and the potential of your idea and how you can help them achieve their goals.
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Here for me is a no no. I don’t think asking for another chance is needed. I think if it’s a no the first time, then you move on and go to the next investor.
As you raise your next round you can back to the previous no and ask for a pitch again. I’m sure this time will be a lot more successful since there is traction.
Investors unfortunately are most of the time followers, not leaders.
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There is no shame in asking for someone to take another look at something.
However, it only makes sense when there are material changes in what you are trying to accomplish after the no. Examples include signed multi-year commercial contracts with clients that impact bottom line revenue, regulatory or patent approvals or a significant pivot in business model and positioning that has created traction. These can occur whilst a round is being raised but often don’t. Frequently time has to elapse (months) between these material changes happening.
That is often why you‘d come back to relevant investors in different rounds. The risk profile of what you are building and the answers they may be seeking will have been answered.
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A second chance is likely and useful, only if the first time it was a qualified NO. If it is clear that the investor risk profile, domain, investment thesis is not compatible, then look somewhere else.
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When you receive a NO, show a positive attitude, receive feedback and perspectives, and ask what would make them change their position. What is critical to them? If you judge after working on those concerns that you can provide a solid update, ask respectfully for a second chance by teasing the key points. This is an excellent way to show collaborative work skills with investors who will likely be on the board.
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As a CEO / Leader / Founder your job is to loose your sense for natural behaviour. Natural behaviour would be to feel desperate when asking for another chance so you'd let it slip.
But you should ask again. Good investors appreciate effort, persistency and courage. Confidently asking again shows those character traits. If I am convinced that an investor would be a great fit for us, I will let him feel this - cause that's how I honestly feel. I will text him sth like "I think you might be making a mistake by not following this opportunity". And here is why....
Be confident and "friendly pushy".
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1. Polite Request: Politely express the desire for a second chance to present the pitch.
2. Acknowledgment: Acknowledge their initial decision and thank them for their time.
3. Learnings Shared: Briefly share insights gained and improvements made since the initial pitch.
4. Commitment: Reaffirm commitment to addressing concerns and continuous improvement.
5. Clear Communication: Clearly articulate the value of another opportunity to showcase the business.
6. Flexibility:Offer flexibility in terms of timing and format for a follow-up presentation.
7. Follow-Up Meeting Proposal: Suggest a specific date and time for a follow-up meeting.
8. Gratitude: Express gratitude for their consideration and the potential for a second chance.
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This could be something like, Having taken your feedback to heart and diligently worked on refining our pitch and business strategy, I would appreciate the opportunity for another conversation. I believe the improvements made address the initial concerns, aligning more closely with your investment criteria. The value proposition remains strong, and I'm confident that our collaboration can mutually benefit our goals. I value your perspective and would be grateful for the chance to discuss how we've evolved since our initial meeting.
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When you get turned down the first time - Ask “what do you need to see to make this investable?”
Ask for their permission to meet again when you are able to deliver on them.
If you want to keep pursuing this partner- work like hell to meet their requests. Be honest about how long that might take. No need to waste everyone’s time by doing it prematurely.
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Reapproaching investors should be done with confidence and respect. Clearly articulating how your business and pitch have evolved since their initial feedback is key. Highlight the refined value proposition and the potential of your idea in alignment with their investment goals. It's important to strike a balance between assertiveness and humility, showing that you're open to feedback and committed to growth. This approach not only demonstrates professionalism but also your dedication to turning your vision into a successful venture.
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Claro que devemos nos humilhar, pois podemos buscar outros investimentos e fontes.
Mas se for insistir leve algumas coisas em consideração:
Demonstrar que entende o mercado e os concorrentes.
Os investidores querem investir em empreendedores que estão bem informados sobre o mercado em que estão entrando.
Mostrar que possui uma equipe experiente e qualificada. Os investidores querem investir em empreendedores que têm a equipe certa para levar seu negócio ao sucesso.
Ter um plano de negócios claro e realista. Os investidores querem ver que os empreendedores têm um plano para fazer seu negócio crescer e gerar lucros.
Foque principalmente nos pontos negativos abordados anteriormente.
Traga soluções e respostas.
If the investors agree to give you another chance, don't take it lightly. Prepare for the second pitch as if it was the first one. Review your slides, practice your delivery, anticipate questions, and rehearse your answers. Make sure you have a clear and compelling story that showcases your vision, your product, your market, your traction, and your ask. Be ready to show them how you have improved and why you are worth investing in.
Getting a second chance from investors is not easy, but it is possible. By following these tips, you can persuade them to give your pitch another look and hopefully get them on board with your idea.
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Customize your pitch and deck for your audience to hit the points that had resonated with them in the first place (e.g. perhaps they saw the market opportunity but didn’t believe in the previous model)
Align it to their values & investment thesis. Talk to founders they invested in.
After a quick refresher on your core offering, focus on the improvements and progress.
Demonstrate how the market & the competitive landscape changed, how you are positioned. How your model is more feasible & scalable. How you create value for customers.
Focus on progress, the clear path forward & what you need to get there.
Instead of saying it, SHOW how & why others (users, investors, partners etc) validated this as a good opportunity and a worthy mission.
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Second Time could be the last time. So if you have taken notes during the first pitch, use them to address all concerns very early in the 2nd presentation. The pitch is not the same as first. Dont recycle slides. Start afresh and customize to that group because you should know more about them already. If you dont have enough to say, delay that decision. Terrible if the second time you seem not on your game.
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C’est tellement mieux la deuxième fois !
Règle de base :
-se remémorer les questions qui ont semblé poser problèmes
- oser demander ce qui n’a pas fonctionné, plu, convaincu…
-se remettre en question, être à l’écoute, retravailler
-s’entourer de nouveaux experts, pitcher devant des tiers, entrepreneurs, amis, pour voir ce qui coince
Mieux préparer, plus de chance de passer
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Keep your pitch short, and design it so that they are intrigued to learn more.
Anyone who has ever taken Joe Verde sales training, likely remembers the old adage. “Stay tuned in to WII.FM (what’s in it for me)” while the phrase may seem tacky or cliche it’s true.
And investor, a banker, or even a customer has no interest unless you can show how they will directly benefit.
By using a short pitch that clearly outlines the benefits of the deal, you are more likely to keep their attention, keep them interested and potentially succeed on a secondary pitch.
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Having received a 'no' don't expect anything different this time.
Every approach needs to be individual in the first place. Understand the portfolio of the investor. What appeals to them? What level of investment and return do they prefer?
If you have no feedback from the original approach you probably weren't a good fit. If you had feedback, they considered you worth giving advice to. Can you change you proposal to suit the investors needs better. Those that took time to help may see persistence, combined with creativity in a new proposal, as traits they want to see in owners / managers of organisations they invest in.
In investment terms 'no' means not today, not with the current approach. Rethink before you return.
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One thing I've found helpful is the refinement of pitches and or personalisation. A pitch deck is a pitch deck - but the more personal it can be and potentially why the investor would be a good fit apart from the obvious is welcome in my view. Think a little differently - and use an angle that they may not have thought about.
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I would agree that getting second chance is rare. But when you do - ensure to review and incorporate feedback, showcasing substantial advancements since the initial presentation. Prepare a refined, data-supported pitch infused with a compelling call to action. Engage personally and be true to yourself. Enjoy the process and hope for the best.
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Know your counterparts you are pitching to and emotionally connect your product to them. If they emotionally see the value, they appreciate it from another angle than just economics
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When it comes to pitching to investors, BE MEMORABLE. It’s important to be both authentic in your delivery and realistic with your pitch deck. Even if they don’t get your product/service, make sure they remember YOU! No one has more passion for the product than the founder of the product, so train like an athlete to deliver the pitch.
Honesty and transparency can help build trust, which can open doors. Investors typically assess the founder/CEO, then the team, and finally, the product. They will see right through you if you are overstating or overselling.
Remember, getting a second chance with an investor is all about building relationships and trust. Be patient, be persistent but not pushy, and keep working on your pitch. Good luck! 🤞
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Now you have been granted another chance, that means you have to improve on your original pitch. You have to incorporate the changes that will address their concerns and show your product will grow as the market grows.
Getting a second chance is a big thing anyway. You cannot loose this chance and must deliver above the expectations of your investors.
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Show traction and progress, even small wins - show how you're moving forward and gaining momentum. The key is to demonstrate that you have learned, grown and evolved since your last pitch, to overcome your prior struggles, and that you are now better equipped to succeed.
And when you get the second chance, be sure to show your passion and commitment. Remember, investors invest in founders and teams as much as their ideas.
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an investor will always tell you why they will not invest with you. If you want a second chance, then you better address those concerns. But if someone who has over 30 angel investments, I can tell you one thing that excites me, and that is growing your sales. Show me that it is a business, there are customers, and they are willing to buy
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Be very very sure of why you were rejected in the first place. Be very sceptical about taking the official reason for rejection on face value.
Many a times VCs do not share the real reason because its inconvenient or awkward to say it. Ex. I didn't get the idea in first place, or We only invest in referred founders. Unless you know the reason for rejection the first time, you have no chance of fixing it.
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I’ve edited lots of pitch decks and am always surprised by the lack of clarity in the basics—What? How? Why? (There’s usually a lot about the Who.) I encourage my clients to start with a crisp and compelling elevator pitch—not a deck—that their neighbors and family would understand. Ditch the jargon and try not to show how much you know—I get it, you’re smart. Start with a blank page and write a story that gets investors interested and excited—and then find an editor ( or 2!).
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Sometimes innovators and entrepreneurs are so focused on their innovation that they forget to be more customer centric and to find a real problem to solve.
Acquisition of customer is vital and show your realistic acquisition strategies as penetration is key.
Show different scenario , so if you have more funds how you will move from test and learn to acceleration.
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The point is to keenly follow feedback from investors. This will help you refine your proposition to the investors. Investors opt not to invest when they xannot see a clearly defined path to revenue generation and growth. Another key thing I look at when assessing a pitch is the understanding of the market by the entrepreneurs. Secondly, the monetization of the business model, revenue generation and sustainability post funding. If the business is dependent on external funding into the foreseeable future, then probably investors will think twice.
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When seeking to convince investors to give your pitch a second chance, it is crucial to address the concerns or shortcomings that may have led to their initial rejection. Start by carefully analyzing their feedback and identifying specific areas of improvement. Craft a compelling narrative that highlights how you have listened and incorporated their feedback into a revised and stronger business plan. Present updated financial projections, clearly articulating how you have refined your market strategy, mitigated risks, or fine-tuned your product.
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All these contribution are excellent, but understand this, your time is just as valuable as the person you are pitching to. Learn as much as you can from the experience and move on because when you make the leap to entrepreneurship, your running out of money clock starts counting down.
Don't waste your time trying to pitch to someone who has already said no. You need to prepare for the next person to say yes.
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As someone who had been turned down in the past multiple times and had to bootstrap instead, I would recommend growing the heck out of the company on your own and then when they come back be ready to ask for what YOU really want.
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Do not be self assertive or sound desperate, confidence in your offerings are vital. Having great respect for their vision is another great way to keep them attentive. Be open and honest that you have improved your pitch since the last engagement. Giving your team a 2nd chance will be welcomed. Show some appreciation for their products , vision and commitment to growing the economy, bring in experts to support you , do and show deeper research, be realistic and present a pack that can take away and make a better decision with there broader team. Be prepared to show future opportunities should the company can scale up.