How can you involve sales in mitigating launch risks for a new product feature?

2 Align on the value proposition

Your sales team needs to be able to communicate the value of your new feature to your customers. They need to know how it solves their problems, how it differs from other solutions, and how it fits into your product vision. You can help them by creating a clear and compelling value proposition for your feature. This is a statement that summarizes the benefits, features, and target audience of your feature. You can also provide them with use cases, testimonials, and success stories that demonstrate the value of your feature in action.

3 Train them on the feature

Your sales team needs to be confident and knowledgeable about your new feature. They need to be able to explain how it works, how to use it, and how to troubleshoot it. You can help them by providing them with training materials, such as videos, guides, FAQs, and cheat sheets. You can also organize training sessions, webinars, or demos where you can show them your feature and answer their questions. You can also ask them to practice using your feature and give you feedback on their experience.

4 Support them during the launch

Your sales team needs to be prepared and supported during the launch of your new feature. They need to know when the feature will be available, how to access it, and how to handle any issues that may arise. You can help them by creating a launch plan that outlines the timeline, milestones, and roles and responsibilities of your team and theirs. You can also provide them with launch materials, such as emails, landing pages, banners, and social media posts that they can use to promote your feature to your customers. You can also monitor the launch performance, collect feedback, and address any concerns or questions that they may have.