How can you determine the best length for a video content piece?

Think of the quality and not the video length. Remove every line that isn't adding enough value to the video. Once you feel that nothing else can be removed is when our video is of top-notch quality and desired duration.

As a beginner, Determining the optimal length for a video content piece involves considering various factors to engage the audience effectively. Here's a concise guide: 1. **Audience Attention Span:** Understand your target audience's attention span. Generally, shorter videos (under 2 minutes) work well for quick engagement, while longer videos (5-15 minutes) may be suitable for in-depth content. 2. **Content Complexity:** Complex topics may require longer durations to convey information effectively. Ensure the length aligns with the depth of content without overwhelming the audience.

A company came to us wanting a video. During our first meeting, it was evident they hadn't pinpointed the video's purpose. We held a meeting to dive into their goals, discovering they wanted to stand out by highlighting their sustainability efforts. Our insistence on finding a clear purpose wasn't just procedural; it was essential. Without direction, content becomes just noise. The final video not only increased engagement but also attracted like-minded job applicants. Purpose underscores our ethos at eMotion: It isn't a nice-to-have; it's a must. It ensures that the videos we create don't just exist—they resonate and inspire action.

Mastering the nuances of each social media platform is time-consuming. If you're time-poor, focus on where your audience hangs out. For instance, older gens (baby boomers and gen X) are more active on Facebook, while younger demographics, such as millennials and gen Z, gravitate towards Instagram. It's more efficient to concentrate your efforts on platforms that resonate with your target audience, ensuring your message reaches those most likely to engage with it. This strategic approach maximises your impact without spreading your resources too thin.

Think about your audience like friends. Some are always on the move, catching a video while juggling tasks. Others love sitting down, ready to dive deep into a video journey. Get to know their psychographics and understand if they're quick-tip seekers or info-hungry explorers. Tools like Google Analytics or Facebook Insights are like little helpers, revealing more about your friends—what they like, how they behave, and what floats their video boat. This way, your videos become not just content but stories crafted for your unique friends likes and schedules.

Consider a 20-minute shelving unit installation tutorial: Segmentation Break it into key steps: Intro (1 min), Measuring (2 min), Drilling (3 min), Assembly (4 min), Mounting (3 min), Recap (2 min), Closing (1 min). Conciseness Edit rigorously. Trim pauses, repetitions, or unnecessary details. Keep the video moving, ensuring each segment contributes meaningfully to the viewer's understanding. Favor Clear Communication Eliminate filler words. Instead of "um" or "you know," be direct. For example, "Next, we'll move on to assembling the shelving unit." Engagement Techniques Encourage participation. Ask viewers to comment on their favorite step or share their experiences. This maintains interest and ensures viewers stay engaged throughout.

When editing, keep it tight and on point. Chuck the extra fluff - if it's not adding value, it's gotta go. Take a break then look at your work again; you'll spot things to fix you didn't see before. Or, get a mate to check it. They can tell you what drags or doesn't need to be there. This way, your video stays snappy and keeps folks watching till the end. Easy does it!

Keep your eye on the prize: what you want to say matters more than how long it takes to say it. Wyzowl's 2024 video report nails it - 81% of folks will stick around for a video if it's interesting, no matter the length. So, focus on packing your videos with cool, relevant stuff your audience digs. Don't sweat the timer. If it's gripping, they're watching. Simple as that!