How can you customize your demo script for different audiences?

You need to understand everything regarding their role: What are their kpis? What are their objectives? Who do they report to? What are their responsibilities? A good way of understanding this is checking the job description of the role.

Customizing a demo script for different audiences involves understanding their specific needs, tailoring the content to highlight relevant features, using industry-specific language, and adjusting technical details based on their familiarity. Incorporate real-world examples and regularly update the script to ensure ongoing relevance.

I tailor the script by researching each audience's industry and pain points. For technical stakeholders, I delve into detailed feature demonstrations, highlighting integrations. Non-technical audiences receive a more high-level overview, emphasizing benefits and ease of use. Flexibility is key - I adjust pacing based on audience engagement. Interactive elements like live Q&A sessions allow real-time customization, addressing specific concerns. Incorporating industry-relevant examples ensures the script aligns with the audience's context.

In my experience you need to get as much information as possible through discovery in order to tailor your value prop. Before going straight to the demo and start pitching you should run a discovery session to understand the clear picture.

In my experience after identifying the pain points you need to understand which features will support your prospect. During the demo it is important to always ask the prospect: Do you think this feature adds value to your current process? How would you implement this feature on your operation?

I would also add : include a next step. Clear defined next steps increase your win rates! A great way of doing this is booking the call during the meeting itself.