How can you craft a powerful strategic story?

I advised a healthcare technology startup 🏥, aiming to revolutionize patient care through AI-driven diagnostics 🧠🤖. When we raised Series A funding from VC 💼💰, my narrative wasn't just about technology but how we envisioned transforming healthcare, making it more accessible and personalized 🌍❤️. I did research on VC, understood their interest in technology with societal impact, and tailored the pitch to align with those values 🎯🚀. By creating a narrative centred on empathy, innovation, and long-term transformation, I helped the startup attract the funding needed to propel their venture 📈🎉. Our success factor: Addressing WHY factor using Emotional Connection 😊 supported by data 📊 and addressing risks/challenges ⚠️🛑.

Best thing you can do in my opinion is to circle back first and get feedback from your audience on e.g. the previous/current strategy. Big learning for us was to underline the "what is in it for me" & "what is my role" when it comes to communicating a new strategy.

To define your core message I would start by answering the "Why?", which will lead you to the Purpose (Vision -> Mission --> Purpose). The purpose is often neglected but a very essential part of strategy communication. A great example is Kärcher with their purpose "Renew to sustain - together we make the world a powerful imact torwads a clean world" that fits perfectly to their core business.

Look at Tesla 🚗. They're not just selling cars but pushing us all to use clean energy ☀️🌿. People who care about the Earth 🌍 and love new ideas 💡 agree with Tesla's message. Further, Tesla customize their core message. With customers, Tesla talks about style 👗; with investors, they talk about the future of energy 🔋; with governments, they talk about carbon credits and sustainability goals ♻️; and with employees, it is about being part of a bigger mission to save the earth 🌏. Additional Insights: 1️⃣ Test and iterate your core message with stakeholders like customers and investors 👥. 2️⃣ Adapt your core message across different communication channels 📢. 3️⃣ How does your core message differentiate you from competitors? 🏆

Uber is a great example; I found their story intriguing when I valued it. 🚗💡 Founders wove a narrative that centred on the 'character' (the company 🏢), the 'conflict' (the inefficiency, high cost of traditional taxis 🚕💸), and the 'resolution' (an app-based, convenient, and cheaper transportation model 📲🛵). This story was logically laid out 📝, beginning with the problem statement 🤔, progressing to the solution 💡, and finally discussing the market opportunity and competitive advantage 📈🏆. Uber's success was due to striking an emotional connection 😊💕 backed by data 📊 and using foreshadowing 🌈 where they shared upcoming features that can catalyze growth 🌱 without divulging details until a later point in the conversation 🤫🔮.

Nowadays you can create images that match your purpose in a second. So embrace AI to create images that emotionally underline your storyline and help your audiance to visualise the message you want to send.