How can augmented reality boost your merchandising efforts?

1 Showcase your products in 3D

One of the benefits of AR is that it can create realistic and detailed 3D models of your products, allowing customers to view them from different angles, zoom in and out, and even try them on virtually. This can help customers to visualize how your products would fit their needs, preferences, and lifestyle, and reduce the uncertainty and hesitation that often prevent them from buying. For example, you can use AR to display your clothing, accessories, furniture, or cosmetics in 3D, and let customers see how they would look on them or in their home.

3 Create engaging stories and experiences

AR can also help you to create engaging stories and experiences around your products, brand, and values, that can capture your customers' attention and emotions. You can use AR to tell stories about how your products are made, where they come from, what benefits they offer, or how they can improve your customers' lives. You can also use AR to create fun and memorable experiences that can entertain, educate, or inspire your customers, and make them feel more connected to your brand. For example, you can use AR to create a virtual tour of your store, a scavenger hunt for your products, or a social media challenge for your customers.

5 Gain insights and feedback

Finally, AR can help you to gain insights and feedback on your merchandising efforts, and measure their impact and effectiveness. You can use AR to track and analyze various metrics, such as customer engagement, satisfaction, retention, loyalty, conversion, and sales. You can also use AR to collect and respond to customer feedback, reviews, ratings, and suggestions, and use them to improve your products, services, and strategies. For example, you can use AR to ask your customers to rate their experience with your products, store, or brand, and offer them incentives or rewards for their participation.