Here's how you can tailor your creativity for diverse platforms and audiences.

In my experience, the skills I employ daily as a journalist are non-negotiable: - Unwavering patience - The uncompromising willingness to listen, learn, and adapt my questions accordingly - Rigorous research - Zero assumption - In-depth understanding of my audience - Fearless departure from scripted questioning, as this is where the unexpected material/angle to a story is unearthed. - Genuine empathy - Meticulous editing, repeated without fail!

One thing I've found helpful is to remember that even when discussing diverse groups, there is no monolithic experience. There is no one black experience, no one LGBT+ experience; that means the focus while always keeping diversity in mind should center around human and empathetic messaging: emotion is universally shared.

One important aspect of creating a social media presence is engagement. In my experience, you can't just spam links to a social media platform and expect results. Not only must your posts be interesting and inspire interaction, but you should also engage with other members of the platform and perhaps even throw in some personal anecdotes occasionally. People will develop an interest in you if you show your human side.

Creating visual content that's accessible ensures that everyone, including individuals with disabilities, can engage with your message. On Instagram, use high-quality images with descriptive alt text, contrasting colors, and concise captions. For Twitter, opt for simple, slow-paced GIFs with alt text and captioned videos, and ensure high color contrast. Pinterest infographics should have large, legible fonts, descriptive alt text, consistent layouts, and use patterns for color blindness. Generally, use readable font sizes, avoid placing text directly over images unless there's sufficient contrast, utilize platform-specific accessibility tools, and maintain a consistent visual identity across platforms.

In my experience, it is best to test similar content with minor changes rather than making drastic changes to compare performance. Most platforms require time for certain types of content to perform well, and making drastic content or strategy changes will increase the difficulty of analyzing and adjusting. For example, try changing your publish date and time before changing your content from video to infographic.