Here's how you can optimize product design and functionality using logical reasoning.

As rightly said, necessity is the mother of invention, I completely echo and work on the same philosophy. When we plan for design, first we need to understand the need of the product, stakeholder and brand, which help in clear thinking, less modifications and winning design.

En mi opinión, optimizar el diseño de un producto comienza por entender bien las necesidades de nuestro público objetivo. Para ello, es necesario recabar datos sobre las preferencias de los clientes, las tendencias del mercado y las carencias funcionales de los productos actuales. Mediante un análisis lógico de esta información, podemos determinar las características que harán nuestro producto más atractivo y útil para los consumidores. Al concentrarnos en lo que los usuarios realmente necesitan, en lugar de en lo que parece innovador o de moda, podemos asegurarnos de que nuestro diseño de producto sea relevante y práctico.

To optimize product design, start by clearly understanding the needs of your target audience. Collect data on customer preferences, market trends, and gaps in existing products. Use logical reasoning to analyze this information and identify the key features that will make your product more appealing and functional for consumers. Focus on what users genuinely need, rather than just following trends. This approach ensures that your product design is relevant and practical, truly addressing the demands of your customers.

Dive deep into the psyche of your target audience, understanding not just their expressed desires, but also their unspoken needs and latent frustrations. By immersing yourself in their world, you'll uncover nuanced insights that can guide your design towards solutions that resonate profoundly with their lives. It's not merely about gathering data, but about forging connections and understanding the human experience behind the numbers.

Begin by identifying the needs and pain points of your target audience or users. Conduct market research, user surveys, interviews, or usability tests to understand what problems or challenges your product should address. Logical reasoning involves using evidence and data to understand user requirements and make informed design decisions.

Es un buen punto de partida, opino que también se requiere de un análisis de datos concienzudo y un equipo multidisciplinario que ayude a entender todas las perspectivas de las necesidades de nuestro publico objetivo.

É preciso ter claro qual Outcome com o produto. Entender quais são os requisitos mínimos para que esse outcome seja alcançado, isto é, quais tarefas devem ser realizadas pelo usuário para obter o outcome esperado. A ferramenta de User Story Map pode ajudar a visualizar quais são os requisitos mínimos. E testes de usabilidade podem ajudar a entender quão intuitivo é o Design do Produto. Se o seu produto é intuitivo com o mínimo de requisitos do Story Map, pode ser considerado que você encontrou como otimizar o design e funcionalidades.

As a product manager one must have a clear hypothesis for a change. This hypothesis has to be supported with sound logic. The solution to better metrics can be design iterations / functionality changes. Here is where one should clearly define what constitutes success. Measure the impact of the change and decide if the same needs to continue / discard / iterate.

Clearly define the objectives and goals you want to achieve with your product design. These objectives should align with the identified needs of your target audience. Objectives may include improving usability, enhancing efficiency, increasing customer satisfaction, or meeting specific performance metrics. Setting clear objectives helps guide the design process and ensures that decisions are based on logical reasoning rather than subjective preferences.

Me ha resultado útil definir claramente el precio objetivo contemplando todos los posibles gastos de la producción, de esta manera podemos hacer una correcta selección de materias primas y reducir el número de experimentos para lograr obtener el producto deseado.

Totalmente de acuerdo, en mi experiencia lo que más ha funcionado en mi equipo ha sido elaborar un journey map y en base a cada punto importante estructurar un objetivo que sea realista y medible. Las buenas ideas de producto, sin organización, no triunfan.

Adopt an iterative design approach that involves creating, testing, and refining prototypes or minimum viable products (MVPs). This allows you to gather feedback early and often, identify design flaws or usability issues, and make improvements based on logical reasoning. Iterate through multiple design cycles, incorporating user feedback and data insights at each stage to optimize the product's design and functionality.

Una investigación o benchmarking de nuestra competencia puede ayudarnos a afinar mejor nuestra creación de un producto, encontrar quizás las deficiencias de los productos competidores ayudaría a formular una estrategia en producto basada en satisfacer una necesidad no atacada. Por otro lado, hay productos que pueden ser reinventados, sin necesidad de hacer una reingenieria.

Measure data and introduce changes iteratively. Measure the impact of the change. Qualitatively obtained data (can be first party data) will help identify trends that can further be analysed with anonymous usage data. Along with data, one can logically and statistically evaluate the effectiveness of micro adjustments. This inturn can help prioritize the next iteration - also, which feature (design change / functionality addition) has to the greatest business value.

Use logical reasoning to validate assumptions and hypotheses about your product's design and functionality. Conduct user testing, A/B testing, or usability studies to gather objective data and insights on how users interact with the product. Analyze the data to determine whether your assumptions hold and make informed decisions about design modifications or feature adjustments.

Hacer una perfecta aplicación de los productos en igualdad de condiciones y llevarlos a un análisis sensorial medible nos dice hacia donde debemos modificar el diseño para formular el producto requerido.

De acuerdo, en mi experiencia no se necesita tener un producto perfectamente hecho, este debe evolucionar con las iteraciones entre el cliente y la empresa. Por eso el MVP es importante para validar por qué camino se está desarrollando nuestro producto, modificarlo y adaptarlo a las necesidades actuales.

This is key. Every change has to be properly measured against what constitutes success. Every change should stem from data collection & hypothesis. Bridging the 2 is validation. Doing too many changes can be detrimental for a working product as the PM will not be able to pin point the which adjustment is most valuable.

Validar tus suposiciones con los comentarios de personas de distintas áreas de la empresa y fuera de la empresa ayuda mucho a entender lo que les gusta a los demás para no caer en el sesgo del criterio propio.

Es importante poner a pruebas nuestras creencias, tuve la experiencia de validar las suposiciones cuando elaboramos un web de análisis crediticio para un startup que alquilaba laptops, desde el ámbito financiero se veía coherente y bien estructurado, pero por el lado comercial no parecía tan funcional, por que no consideramos sus opiniones adecuadamente. Las suposiciones pueden hacer mucho daño a los productos.

The journey of product development doesn't end with the initial launch. Continuous refinement is essential to keep the product relevant, competitive, and aligned with user expectations. This involves regularly gathering feedback from users, monitoring performance metrics, and staying attuned to market trends. It's important to foster an agile mindset within your team, encouraging iterative improvements and quick pivots when necessary. Regular updates not only enhance functionality but also show users that you are committed to providing the best possible experience.