Here's how you can effectively manage customer complaints and escalations in CRM through delegation.
Managing customer complaints and escalations effectively is a critical component of Customer Relationship Management (CRM). CRM is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships, assisting in customer retention, and driving sales growth. Delegation within CRM is about assigning the right tasks to the right team members to ensure that customer issues are resolved efficiently and satisfactorily. This article will guide you through the process of managing customer complaints and escalations by leveraging delegation within your CRM system.