- First and foremost, if an athlete in a team or individual sport - ensure the athlete/s have a Media Manager present that can be an expert advisor to them and help them prepare well for media interviews. - As Media Interviews, Press conferences and Social media content have big influence on the promotion, storytelling and exposure of Sports in this generation, rightly all athletes from semi-professional complete compulsory basic-elite level media training to be aware, experienced and professional on how to address tough questions - ensure all athletes are safe and protected and have safe access to services that can provide counselling and guidance through difficult times from media scrutiny, cyber bullying, technology facilitated violence

Athletes during media crises must maintain manners, respect and not discriminate against anyone because they are appearing in the press, on television, and in the media or social networks that many people who admire them can follow and, then, They would lose rigor with those people and they would have to look for new idols. Athletes have to use words with precision, coherent and concise language.

To prepare athletes for tough questions, I help them stay calm and confident by focusing on key points they can stick to. We practice answering tricky questions to build confidence, emphasizing honesty and showing they care about the issue. It’s important they avoid guessing or going off-topic, so their responses stay professional and clear.

Preparing athletes for media scrutiny involves training in effective communication. Start by coaching them to stay calm and focused, emphasizing clear and concise responses. 🗣️ Encourage honesty while maintaining a positive tone to uphold their integrity. 🏅 Simulate press scenarios to practice handling challenging questions, ensuring they remain composed. Reinforce key messages and pivot techniques to steer conversations constructively. 🧭 Support their mental well-being through counseling and stress management strategies. This holistic preparation helps athletes navigate media pressures confidently. 🌟

When it comes to the performance-related questions you can guess 9 out of 10 as usually these are pretty redundant and repetitive. Then the way is to create a genuine narrative stream in which you do not deny facts but provide some history behind the numbers (of course to the extent in which you do not reveal what should stay in the dressing room). Do not be afraid to take responsibility and say sorry as these two are usually missed and expected.