Feedback from Field Service - to both Marketing and Engineering should be considered as they are on the ground and constantly engaged with the end users.

I would just ask engineering to do their best considering exactly what marketing and survey studies indicate, listening to what consumer are telling about their desires and needs.

We all know that voice of customer is represented by marketing and voice of design is represented by engineering In my opinion, QFD and House of Quality is to be used for bridging the gap between marketing and engineering. Properly adhering to these tools will enhance the understanding of customer requirement and design specifications and will help in bringing out the good product

Choosing between engineering and marketing in vehicle design requires a careful consideration of your interests, skills, and career goals. If you have a strong passion for technical aspects, enjoy problem-solving, and thrive in a hands-on environment, engineering might be the ideal path. On the other hand, if you are drawn to understanding customer needs, creating compelling brand narratives, and driving sales, marketing could be a better fit. Ultimately, the best decision depends on your personal preferences and aspirations, as both fields offer unique opportunities and challenges in the automotive industry.

Balancing engineering and marketing is indeed essential in vehicle design, and ultimately, engineering is here to create reliable, innovative solutions that serve customer needs and exceed their expectations. The role of engineering is to transform customer insights, tracked by our market team, into technically sound solutions that align with brand promises and performance standards. By addressing feedback and market demands directly, engineering ensures that every design choice contributes to an exceptional user experience. At the end of the day, customer satisfaction is our shared goal, and it drives the technical decisions that deliver both quality and value.

Marketing is a bridge between Design and the end user of the product, inputs from Marketing are crucial but in between there is necessity to consider the Benchmark analysis, Cost and the real usage benefits of the features which Marketing team is insisting....But there must be a concrete process for decision making so that Design and Marketing inputs are captured to benefit the organisation and End user both...